Manager - Partnership Development & Marketing
Indexed description
To build and manage a strategic portfolio of premium partnerships across luxury, lifestyle, travel, and experiential sectors that deliver differentiated benefits and bespoke experiences for high-net-worth cardmembers — driving customer satisfaction while ensuring commercial efficiency and seamless execution across internal and external stakeholders.
Key RESPONSIBILITIES
Partnership Strategy & Development
- Identify, evaluate, and onboard high‑value partners across travel, luxury retail, lifestyle, wellness, dining, events, and experiences aligned to premium customer expectations.
- Build a long‑term partnership roadmap that enhances the premium proposition and strengthens Aspire's collaborative model with key clients.
- Conduct periodic market scans and benchmarking to ensure the portfolio remains ahead of competitive offerings.
- Serve as the primary point of contact for key partners, ensuring delivery of partnership commitments, performance reviews, and optimization.
- Collaborate closely with client partnership teams to co-create unique offerings for premium cardmember segments.
- Manage stakeholder relationships with internal teams including Concierge Operations, Marketing, and Finance.
- Lead commercial discussions, negotiate partner terms, and finalize agreements/end-to-end onboarding.
- Coordinate with legal, finance, and internal compliance teams to ensure all agreements meet internal and external regulations.
- Track renewals, extensions, and amendments for all active partnerships.
- Conceptualize and deploy bespoke experiences, special access programs, and differentiated privileges for premium cardmembers.
- Work closely with Marketing and Service Delivery teams to ensure successful promotion, launch, and execution of partner-led experiences.
- Track utilization, customer feedback, and impact on customer satisfaction and NPS
- Monitor partnership KPIs, redemption trends, usage patterns, costs, and customer sentiment to optimize offerings.
- Present periodic performance dashboards and strategic recommendations to senior leadership and Amex stakeholders.
- Evaluate ROI and ensure commercial efficiency in partnership programs.
- Work with Concierge Operations to ensure partner benefits are understood, implemented, and delivered flawlessly.
- Support Marketing teams in communication plans, campaigns, launch collaterals, and digital content for partner offers.
- Coordinate with Finance on partner payments, invoicing, and reconciliation.
- Customer-first approach with a premium service mindset.
- High level of ownership, responsiveness, and accountability.
- Creative thinking with the ability to conceptualize unique experiences.
- Strong ethical grounding and professionalism.
- Ability to thrive in a fast-paced, high-touch environment.
Requirements
- Strong commercial acumen with excellent negotiation skills.
- Ability to build and maintain high-level partner relationships.
- Deep understanding of premium consumer behaviour and luxury ecosystem.
- Exceptional communication, presentation, and stakeholder management capabilities.
- Strong project management and multi-tasking abilities.
- Entrepreneurial mindset with the ability to think strategically and execute tactically.
- Bachelor’s degree in business, Marketing, Hospitality, or related field
- MBA preferred (not mandatory).
- 10-15 years of experience in alliances, partnerships, loyalty programs, luxury brands, premium customer experience, or hospitality/travel industry.
- Prior exposure to premium/luxury customer segments (HNI/UHNI) is highly desirable.
- Experience in handling premium card portfolios is an added advantage
- Good spoken and written English language skills
- Occasional travel is needed.
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