Manager - Partnership Development & Marketing

Overall Purpose of The Job

To build and manage a strategic portfolio of premium partnerships across luxury, lifestyle, travel, and experiential sectors that deliver differentiated benefits and bespoke experiences for high-net-worth cardmembers — driving customer satisfaction while ensuring commercial efficiency and seamless execution across internal and external stakeholders.

Key RESPONSIBILITIES

Partnership Strategy & Development

• Identify, evaluate, and onboard high‑value partners across travel, luxury retail, lifestyle, wellness, dining, events, and experiences aligned to premium customer expectations.
• Build a long‑term partnership roadmap that enhances the premium proposition and strengthens Aspire's collaborative model with key clients.
• Conduct periodic market scans and benchmarking to ensure the portfolio remains ahead of competitive offerings.

Relationship & Account Management

• Serve as the primary point of contact for key partners, ensuring delivery of partnership commitments, performance reviews, and optimization.
• Collaborate closely with client partnership teams to co-create unique offerings for premium cardmember segments.
• Manage stakeholder relationships with internal teams including Concierge Operations, Marketing, and Finance.

Commercial Negotiations & Contracting

• Lead commercial discussions, negotiate partner terms, and finalize agreements/end-to-end onboarding.
• Coordinate with legal, finance, and internal compliance teams to ensure all agreements meet internal and external regulations.
• Track renewals, extensions, and amendments for all active partnerships.

Premium Product & Experience Development

• Conceptualize and deploy bespoke experiences, special access programs, and differentiated privileges for premium cardmembers.
• Work closely with Marketing and Service Delivery teams to ensure successful promotion, launch, and execution of partner-led experiences.
• Track utilization, customer feedback, and impact on customer satisfaction and NPS

Performance Monitoring & Reporting

• Monitor partnership KPIs, redemption trends, usage patterns, costs, and customer sentiment to optimize offerings.
• Present periodic performance dashboards and strategic recommendations to senior leadership and Amex stakeholders.
• Evaluate ROI and ensure commercial efficiency in partnership programs.

Cross-Functional Collaboration

• Work with Concierge Operations to ensure partner benefits are understood, implemented, and delivered flawlessly.
• Support Marketing teams in communication plans, campaigns, launch collaterals, and digital content for partner offers.
• Coordinate with Finance on partner payments, invoicing, and reconciliation.

Key Attributes

• Customer-first approach with a premium service mindset.
• High level of ownership, responsiveness, and accountability.
• Creative thinking with the ability to conceptualize unique experiences.
• Strong ethical grounding and professionalism.
• Ability to thrive in a fast-paced, high-touch environment.

Job Profile

Requirements

• Strong commercial acumen with excellent negotiation skills.
• Ability to build and maintain high-level partner relationships.
• Deep understanding of premium consumer behaviour and luxury ecosystem.
• Exceptional communication, presentation, and stakeholder management capabilities.
• Strong project management and multi-tasking abilities.
• Entrepreneurial mindset with the ability to think strategically and execute tactically.

Qualifications

• Bachelor’s degree in business, Marketing, Hospitality, or related field
• MBA preferred (not mandatory).
• 10-15 years of experience in alliances, partnerships, loyalty programs, luxury brands, premium customer experience, or hospitality/travel industry.
• Prior exposure to premium/luxury customer segments (HNI/UHNI) is highly desirable.
• Experience in handling premium card portfolios is an added advantage

Required Languages

• Good spoken and written English language skills

Travel Requirements

• Occasional travel is needed.

Description

Essential Job Duties and Responsibilities:

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