Regional Brand Manager

We are looking for a Regional Brand Manager – Portal Hypertension to join our China Marketing team in Shanghai who will drive commercial growth and market development for the TIPS portfolio. This role will focus on expanding adoption across relevant clinical specialties and care settings, translating market insights into effective strategies, and partnering closely with sales to deliver sustainable business growth.

Responsibilities

• Drive commercial strategy and execution for the TIPS portfolio in China, translating business objectives into actionable marketing plans that deliver revenue growth and market share expansion.
• Lead market development initiatives, identifying opportunities to expand adoption across different clinical specialties and treatment settings involved in portal hypertension management.
• Generate deep customer and market insights, including segmentation, competitive landscape, and treatment practices, to inform targeting and positioning strategies.
• Own end-to-end product lifecycle management, including demand planning, pricing strategy, portfolio optimization, and in-market performance tracking.
• Develop and execute China-specific commercial marketing plans, focusing on account penetration, therapy awareness, and sustainable utilization growth.
• Partner closely with Sales leadership to drive strong in-market execution, including account prioritization, capability building, and performance tracking.
• Support the development of integrated care approaches, working with cross-functional teams to enhance collaboration across relevant clinical stakeholders.
• Lead KOL engagement and advocacy development, expanding engagement beyond core interventional specialties where appropriate.
• Design and implement disease and therapy education initiatives, improving awareness and understanding of treatment options in portal hypertension.
• Plan and execute targeted customer engagement programs, including scientific events, workshops, and educational platforms aligned with compliance standards.
• Manage marketing investments effectively, tracking performance and optimizing resource allocation to maximize commercial impact.

• Minimum 10 years of experience in marketing, product management, or commercial roles within the medical device or healthcare industry.
• Strong track record of driving commercial growth through marketing strategy and execution in China.
• Proven experience in market development or therapy adoption initiatives, beyond pure product promotion.
• Solid understanding of China healthcare ecosystem, including hospital dynamics, clinical decision-making, and competitive landscape.
• Ability to engage with multiple clinical specialties and navigate complex stakeholder environments.
• Strong experience in partnering with sales teams to translate strategy into execution and deliver business results.
• Proven ability to build and manage KOL relationships and lead customer engagement initiatives.
• Strong analytical skills with experience in forecasting, performance tracking, and ROI evaluation.
• Excellent communication and stakeholder management skills in a matrix environment.
• High level of integrity and strong compliance mindset.
• Bachelor’s degree in life sciences, marketing, or related field.
• Willingness to travel up to 40%.

3 bullet points max. List any additional qualifications that are preferred, but not required.