Regional Marketing Manager (German Speaking)

Keyloop bridges the gap between dealers, manufacturers, technology suppliers and car buyers. We empower car dealers and manufacturers to fully embrace digital transformation. How? By creating innovative technology that makes selling cars better for our customers, and buying and owning cars better for theirs. We use cutting-edge technology to link our clients’ systems, departments and sites. We provide an open technology platform that’s shaping the industry for the future. We use data to help clients become more efficient, increase profitability and give more customers an amazing experience. Want to be part of it?

About the role

We’re looking for a Regional Marketing Manager to own marketing execution across the DACH and Benelux markets. This is a hands‑on, high‑impact role where you’ll translate global strategy into market‑relevant programmes that generate pipeline, accelerate sales, and support revenue growth.

You’ll be the marketing lead for the region, working closely with Sales, Customer Success, and Product Marketing. You’ll run integrated demand generation campaigns, account‑based marketing programmes, and flagship regional events — all with clear accountability for pipeline contribution.

What you’ll do

Regional demand generation

• Plan and deliver integrated marketing campaigns across digital, email, ABM, events, webinars, and paid media.
• Translate global campaigns into local, market‑relevant programmes for DACH and Benelux.
• Generate qualified pipeline aligned to regional sales targets.

Sales alignment & pipeline acceleration

• Partner closely with regional Sales leadership, AEs and BDRs.
• Align on target accounts, territories and priorities.
• Run marketing plays that move opportunities through the funnel and shorten sales cycles.

Account based marketing (ABM)

• Deliver ABM programmes for strategic enterprise and key accounts.
• Coordinate personalised content, intent signals, sales plays and executive engagement.
• Support both new logo acquisition and expansion within existing accounts.

Events & field marketing

• Own regional flagship events, trade shows, executive roundtables and partner events.
• Manage events end‑to‑end, from planning and execution to follow‑up and pipeline tracking.
• Support customer advocacy through case studies, references and speaker programmes.

Localisation & regional content

• Adapt global messaging and content to local languages, markets and buyer personas.
• Manage localisation and translation workflows.
• Ensure regional marketing assets and web content are high‑quality and on‑brand.

Performance, reporting & budget

• Own regional marketing performance, reporting and forecasting.
• Track pipeline contribution and campaign impact using Salesforce and dashboards.
• Manage the regional marketing budget with clear ROI focus.

What we’re looking for

Must have:

• 5+ years’ experience in B2B SaaS marketing, including regional, field or demand generation roles.
• Proven experience delivering integrated, multi‑channel campaigns tied to pipeline and revenue.
• Strong hands‑on experience with Salesforce CRM and a marketing automation platform (e.g. Marketo, SFMC, Pardot, HubSpot).
• Confident working closely with Sales leaders and revenue teams.
• Strong analytical mindset — comfortable with metrics, dashboards and performance reporting.
• Fluent English and German (both required).

Nice to have:

• Experience with ABM, paid media, webinars and field marketing.
• Exposure to automotive, dealer, franchise or complex B2B ecosystems.
• Experience with modern revenue marketing models and attribution.
• Dutch and/or French language skills.

Why join us? We’re on a journey to become market leaders in our space – and with that comes some incredible opportunities. Collaborate and learn from industry experts from all over the globe. Work with game-changing products and services. Get the training and support you need to try new things, adapt to quick changes and explore different paths. Join Keyloop and progress your career, your way. An inclusive environment to thrive We’re committed to fostering an inclusive work environment. One that respects all dimensions of diversity. We promote an inclusive culture within our business, and we celebrate different employees and lifestyles – not just on key days, but every day. Be rewarded for your efforts We believe people should be paid based on their performance so our pay and benefits reflect this and are designed to attract the very best talent. We encourage everyone in our organisation to explore opportunities which enable them to grow their career through investment in their development but equally by working in a culture which fosters support and unbridled collaboration. Keyloop doesn’t require academic qualifications for this position. We select based on experience and potential, not credentials. We are also an equal opportunity employer committed to building a diverse and inclusive workforce. We value diversity and encourage candidates of all backgrounds to apply. "At Keyloop, AI is a daily ally: We encourage and train every employee to use our AI tools to boost their creativity and productivity."