Senior Product Owner

Keyloop bridges the gap between dealers, manufacturers, technology suppliers and car buyers. We empower car dealers and manufacturers to fully embrace digital transformation. How? By creating innovative technology that makes selling cars better for our customers, and buying and owning cars better for theirs. We use cutting-edge technology to link our clients’ systems, departments and sites. We provide an open technology platform that’s shaping the industry for the future. We use data to help clients become more efficient, increase profitability and give more customers an amazing experience. Want to be part of it?
Role Purpose The Senior Product Owner is responsible for owning a large scale, multinational “Drive CRM”, ensuring delivery of high-quality, scalable capabilities aligned to customer needs and business objectives. The role bridges product strategy and execution, translating strategic goals into prioritised backlogs and driving delivery across cross-functional teams to maximise customer and commercial value.

About Drive CRM -Customer Relationship Management (CRM)

This module of Autoline Drive contains a suite of tools to manage the storage, management, and segmentation of End Customer, leads, and linked vehicles. It also covers some inbound and outbound communications tools that allow dealers to gather their customer feedback or promote the dealer services to their customers.

This enables the following high level business processes: customer database management including de-duplication and data quality tools; customer satisfaction survey recording and reporting; complaint management and exception handling; recording of customer activity history for DMS transactions and user created events; production of Customer communications using email; SMS and printed media; loyalty card management; creation and management of Customer contact tasks for DMS Users.

Customer relationship management, comprehensive recording of all customers, leads, company and vehicle data with relationship links.

Customer information management captures all customer interactions providing a 360⁰ view of each customer, accessible across the entire business.

Data Privacy and Protection – Customer Contact preferences and privacy consents including marketing agreements.

Manage and track the resolution of all customer complaints with complaint management.

Campaign Manager, composes campaign content, data selection and automated processing and sending of campaigns.

Key Responsibilities

• Own end-to-end delivery of complex product area and ensure alignment to business objectives and customer outcomes.

• Define, refine, and prioritise the product backlog with well-defined user stories and acceptance criteria.

• Collaborate with stakeholders across Product, Engineering, Sales, Operations, and Customer Success.

• Monitor product performance using data, KPIs, and customer insights to drive continuous improvement.

• Work closely with engineering, architecture, and design teams to manage dependencies and delivery trade-offs.

• Contribute to product roadmap planning and translate strategy into executable delivery plans.

• Act as a Subject Matter Expert (SME) and support mentoring and best practice adoption.

Scope & Complexity

Owns complex product areas or cross-cutting capabilities, operates across multiple teams, manages significant dependencies, and works with high levels of autonomy and accountability.

Skills & Experience

• Extensive experience in Agile / SAFe environments as a Product Owner.

• Strong backlog management and prioritisation skills.

• Experience managing complex stakeholder environments.

• Strong understanding of CRM / dealer systems / SaaS products.

• Data-driven decision-making capability.

• Strategic thinking and execution in a transformational business and industry > Whats next for CRM in Automotive

Key Success Measures

• Delivery of prioritised features aligned to business value.

• Improved product performance based on customer usage and feedback.

• Effective stakeholder alignment and decision-making.

• High-quality, well-structured backlog and requirements.

• Contribution to product adoption and revenue outcomes.

Why join us? We’re on a journey to become market leaders in our space – and with that comes some incredible opportunities. Collaborate and learn from industry experts from all over the globe. Work with game-changing products and services. Get the training and support you need to try new things, adapt to quick changes and explore different paths. Join Keyloop and progress your career, your way. An inclusive environment to thrive We’re committed to fostering an inclusive work environment. One that respects all dimensions of diversity. We promote an inclusive culture within our business, and we celebrate different employees and lifestyles – not just on key days, but every day. Be rewarded for your efforts We believe people should be paid based on their performance so our pay and benefits reflect this and are designed to attract the very best talent. We encourage everyone in our organisation to explore opportunities which enable them to grow their career through investment in their development but equally by working in a culture which fosters support and unbridled collaboration. Keyloop doesn’t require academic qualifications for this position. We select based on experience and potential, not credentials. We are also an equal opportunity employer committed to building a diverse and inclusive workforce. We value diversity and encourage candidates of all backgrounds to apply. "At Keyloop, AI is a daily ally: We encourage and train every employee to use our AI tools to boost their creativity and productivity."