Sr.Manager, Strategic Marketing

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Title: Sr. Manager, Strategic Marketing

Location: Tokyo

Business Unit: Advanced Patient Monitoring (APM)

Report to: Group Manager, Marketing

Subordinates: 0 (Single contributor)

Japanese follows English

Position Summary

As a global leader in innovative medical devices, we are committed to advancing healthcare delivery in Japan. The Sr. Manager, Strategic Marketing plays a critical role in maximizing market access and driving the successful launch of high-value products. This position will lead strategic initiatives that directly influence business growth—from shaping market-entry plans to executing launch excellence and supporting cross‑functional project leadership. The role offers the opportunity to make a measurable impact on the business while contributing to improved patient outcomes.

Key Responsibilities

• Lead the planning and execution of strategic initiatives to maximize market access for new and existing products.
• Develop, propose, and implement business plans for the introduction and expansion of strategically important products.
• Drive Japan market readiness for pipeline and newly developed products, including assessment, planning, and execution.
• Lead and support ad-hoc strategic projects that contribute to business growth.
• Oversee progress and governance of major projects, ensuring cross‑functional alignment and timely delivery.
• Identify and propose effective tools, approaches, and methodologies to enhance project execution and organizational effectiveness.

Required Experience & Skills

• 7+ years of marketing or product management experience in the medical device industry.
• Proven experience leading product launches.
• Strong background in developing and executing business plans or business cases.
• Experience engaging with KOLs (Key Opinion Leaders).
• Bachelor’s degree or higher.

• Strong strategic and analytical thinking capabilities.
• Ability to conceptualize and develop new frameworks, approaches, and tactics.
• Sound business judgment and decision‑making skills.
• Excellent communication and negotiation skills with both internal and external stakeholders.
• Collaborative team player with a proactive mindset.
• Business-level English (active participation in email communication and meetings).
• Proficiency in Microsoft Office applications (Excel, PowerPoint, etc.).

• Understanding of the Japanese healthcare system and reimbursement environment.
• Experience collaborating with regulatory, academic, or governmental stakeholders.
• Project management experience.

• High-impact leadership role: Directly drives new product introductions and market expansion initiatives that shape the growth of the business.
• Global exposure: Collaborate closely with international teams and leverage English communication skills in a global environment.
• Broad ownership: Lead strategy from development through execution with significant autonomy.
• Purpose-driven work: Contribute to improving patient quality of life through transformative healthcare innovations.

当社は、革新的な医療機器を通じて日本の医療の質向上に貢献するグローバル企業です。Sr. Manager, Strategic Marketingは、マーケットアクセスの最大化と新製品ローンチの成功を主導し、事業成長に直結する戦略的な役割を担います。市場導入戦略の策定から実行、主要プロジェクトのリードまで、事業部の成長に大きなインパクトを与えるポジションです。医療現場・患者様への貢献を実感しながらキャリアを築ける重要な機会です。

主な職務内容

• マーケットアクセス最大化に向けた戦略的プロジェクトの企画・推進・実行
• 戦略的重要度の高い製品の導入・拡大に向けたビジネスプラン策定、提案、実行
• パイプライン製品および新製品の日本市場導入に向けた評価、提案、実行
• 事業成長に寄与する Ad-Hoc プロジェクトの企画・遂行
• 主要プロジェクトの進捗管理、ガバナンス、クロスファンクショナル連携の推進
• プロジェクト推進を加速させるツール、アプローチ、フレームワークの提案

必須経験

• 医療機器業界でのマーケティングまたはプロダクトマネジメント経験 7年以上
• 製品上市（ローンチ）の実務経験
• ビジネスプラン／ビジネスケースの策定および実行経験
• KOL（Key Opinion Leader）とのエンゲージメント経験
• 大卒以上

• 戦略的思考力・論理的思考力
• 新たな戦術や枠組みを創出する企画力
• ビジネス視点に基づく意思決定能力
• 社内外ステークホルダーとの高いコミュニケーションおよび交渉力
• チームワークを重視した協働姿勢
• ビジネスレベルの英語力（メール・会議への積極的参加が可能）
• Microsoft Office（Excel、PowerPoint 等）の実務スキル

• 日本の医療制度・保険償還システムに関する知識
• 行政・学会・規制関連ステークホルダーとの折衝経験
• プロジェクトマネジメント経験

• 事業成長の鍵を握るハイインパクトな役割： 新製品の市場導入や拡大をリード
• グローバルとの連携： 海外チームとの協働や英語力を活かしてキャリアを拡大
• 戦略〜実行まで一気通貫で担当： 大きな裁量とオーナーシップを持って活躍可能
• 社会貢献性の高い仕事： 患者様のQOL向上に直結するプロジェクトに携われる

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

Primary Work Location

JPN Tokyo - Minato-ku

Additional Locations

Work Shift