VP of Growth Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a VP of Growth Marketing in the United States.

This executive leadership role offers the opportunity to shape and scale a high-impact growth marketing function within a fast-growing healthcare environment. The position is focused on driving full-funnel growth strategy across acquisition, conversion, retention, partnerships, and emerging marketing channels while balancing long-term brand trust and patient experience. You will collaborate closely with executive leadership and cross-functional teams to optimize marketing performance, expand growth opportunities, and build scalable systems that support sustainable business expansion. The role combines strategic oversight with hands-on experimentation, analytics, and performance optimization in a highly data-driven environment. Ideal candidates are experienced growth leaders who thrive in fast-paced organizations, excel at building high-performing remote teams, and bring a strong understanding of digital acquisition and lifecycle marketing. This is a unique opportunity to influence organizational growth, innovation, and long-term market positioning at the executive level.

Accountabilities:

• Lead the overall growth marketing strategy across all acquisition, retention, lifecycle, partnership, and performance marketing channels with ownership of key growth metrics including CAC, LTV, retention, and ROAS.
• Develop and execute scalable multi-year growth initiatives designed to support sustainable patient acquisition, market expansion, and long-term revenue growth.
• Optimize multi-channel marketing performance across platforms such as Google, Meta, TikTok, YouTube, affiliate networks, creator partnerships, lifecycle marketing, and emerging acquisition channels.
• Build and maintain forecasting models, attribution systems, performance dashboards, and analytics frameworks to support data-driven decision making and executive reporting.
• Oversee a hybrid marketing operating model by managing internal growth teams alongside agency and external partner relationships.
• Drive ongoing experimentation and conversion optimization across landing pages, onboarding experiences, creative strategy, audience targeting, messaging, and patient journeys.
• Partner closely with product, brand, lifecycle, communications, legal, and clinical stakeholders to align marketing initiatives with business goals, compliance standards, and customer experience expectations.
• Expand growth opportunities through influencer marketing, referral programs, employer partnerships, affiliate initiatives, experiential activations, and additional scalable acquisition channels.
• Lead, mentor, and develop a high-performing remote marketing organization while establishing clear accountability structures and operational processes.

Requirements:

• 8+ years of experience leading growth marketing, performance marketing, digital acquisition, or full-funnel marketing functions, including at least 5 years in leadership roles.
• Proven track record of scaling high-budget, multi-channel growth programs while improving efficiency metrics and long-term business performance.
• Deep expertise across paid media, digital acquisition, lifecycle marketing, attribution modeling, funnel optimization, forecasting, and growth analytics.
• Strong experience with platforms such as Google, Meta, TikTok, YouTube, programmatic advertising, affiliate marketing, and emerging growth channels.
• Background in telehealth, healthcare, wellness, subscription-based businesses, or other regulated industries is strongly preferred.
• Demonstrated ability to build and manage high-performing remote teams and hybrid in-house/agency operating structures.
• Strong analytical mindset with expertise in performance measurement, unit economics, experimentation frameworks, and optimization strategies.
• Exceptional communication and executive presentation skills with the ability to influence senior leadership and cross-functional stakeholders.
• Entrepreneurial, adaptable, and execution-oriented approach with the ability to thrive in fast-paced, high-growth environments.
• Commitment to responsible, compliant, and customer-focused marketing practices.
• Must be legally authorized to work in the United States.

Benefits:

• Competitive annual salary ranging from $225,000 to $300,000+ based on experience and qualifications.
• Performance-based bonus structure tied to growth and acquisition objectives.
• Potential equity or long-term incentive opportunities.
• Fully remote work environment within the United States with flexible scheduling.
• Comprehensive medical, dental, and vision insurance coverage.
• 401(k) plan with employer matching contributions.
• Generous paid time off, paid holidays, and floating holidays.
• Wellness-related perks and employee discount programs.
• Opportunity to work closely with executive leadership in a rapidly growing and innovative healthcare sector.
• Collaborative and mission-driven culture focused on innovation, growth, and long-term impact.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1