Creative Lead, Lifecycle & Organic Growth

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Creative Lead, Lifecycle & Organic Growth in Canada.

This is an exciting opportunity for a creative and strategic marketer who thrives at the intersection of storytelling, customer engagement, and organic growth. In this role, you will shape the voice and emotional connection of a fast-growing consumer platform used by millions of customers. You’ll lead the evolution of lifecycle communications across email, SMS, in-app messaging, and emerging organic channels, transforming transactional interactions into meaningful brand experiences. Working closely with product, growth, design, and customer insights teams, you’ll craft messaging that builds trust, drives retention, and strengthens long-term customer loyalty. This position offers a highly autonomous and collaborative environment where creativity, experimentation, and first-principles thinking are valued. It’s an ideal opportunity for someone who enjoys building from the ground up and making a visible impact on brand perception and customer growth.

Accountabilities:

• Lead the development and evolution of brand voice, tone, and messaging across lifecycle and organic growth channels.
• Create and optimize customer communications including email campaigns, SMS messaging, push notifications, in-app copy, onboarding flows, and retention programs.
• Collaborate with cross-functional teams including Product, Design, Growth, and Customer Insights to align messaging with user needs and business goals.
• Build customer trust and engagement through empathetic, human-centered storytelling and value-driven content.
• Analyze customer feedback, behavioral insights, and qualitative research to improve messaging effectiveness and customer experience.
• Develop and execute creative organic growth initiatives across channels such as social media, online communities, and content-driven engagement platforms.
• Contribute to customer retention, brand affinity, and long-term conversion through thoughtful and emotionally resonant communication strategies.
• Continuously experiment with messaging approaches, audience segmentation, and creative formats to optimize lifecycle performance.

Requirements:

• 5+ years of experience in creative marketing, lifecycle marketing, copywriting, or organic growth roles within consumer-focused environments.
• Strong expertise in writing compelling copy for email, SMS, in-app experiences, social media, and customer engagement campaigns.
• Proven ability to translate complex or technical topics into clear, engaging, and relatable messaging.
• Experience building or evolving brand voice and customer communication strategies in fast-paced or high-growth organizations.
• Deep understanding of audience engagement, community dynamics, and organic growth channels.
• Strong collaboration and communication skills with the ability to work effectively across product, marketing, and design teams.
• Analytical mindset with the ability to leverage qualitative insights and customer behavior data to inform creative decisions.
• Comfortable operating independently in a hands-on individual contributor role with significant ownership and autonomy.
• Bachelor’s degree or equivalent practical experience preferred.
• Portfolio demonstrating creative writing, lifecycle campaigns, and brand storytelling experience required.

Benefits:

• Competitive base salary ranging from CA$125,000 to CA$175,000 annually depending on experience, skills, and location.
• Equity opportunities as part of the total compensation package.
• Comprehensive health, dental, and vision insurance coverage.
• RRSP plan with employer matching contributions.
• Paid time off and paid parental leave programs.
• Wellness benefits and flexible remote work environment.
• Access to professional growth opportunities within a high-growth technology company.
• Collaborative and innovation-driven culture with significant ownership and impact.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1