(Senior) Product Manager - GenMed

About The Job

• Brand owner for Sanofi CV portfolio, including new product launches (2027 onwards)
• Lead end to end Brand strategic planning, campaign execution, investment, budget and performance management
• Leading Brand teams, upholding seamless collaboration across marketing, medical, market access, sales force, KAM, GTMC (commercial excellence), EBI, Finance, Supply, Regulatory and key functions
• Build up and maintain effective partnerships with external stakeholders, KOLs, KDMs, medical societies, government bodies, and experts

Key Accountabilities

• Brand vision, strategic priorities, Campaign design and execution
• Brand strategic planning including annual brand plans, and 3-5 years long-range plans
• Brand Performance management by effective annual OKR and sales objectives, quarterly and monthly phasing, aligning with sales target setting, financial and supply forecasting, under close monitoring of achievement/growth impact, against market/competition
• Campaign-anchored Customer (omnichannel) engagement strategy including Customer segmentation (potential, adoption ladder) and targeting, Channels (field force, events, public and digital channels) deployment and Content activation
• Lead New Product Launch (6 months prior approval) end-to-end panning and execution, securing best-in-class launch process, capabilities, and impact
• Lead Marketing and Medical-driven initiatives including Medical Societies collaborations, international KOL and congresses, lecture tours, symposiums and other strategic initiatives; while Orchestrate Commercial-driven execution; all fully in line with Brand priorities; working seamlessly with Sales Force, Medical, KAM, Medical Access
• Brand Content strategy reflecting Brand vision, narrative (storyline), and key messages, through effective promotional materials (design, approvals, dissemination)
• Brand Pricing strategy and central management, at reimbursement, hospital and cross-channel levels, in collaboration with Market Access, KAM, and Commercial teams
• Brand Budget (A&P) management including effective resource allocation, with concrete investment objectives, measurable KPI, and impact monitoring
• Build up and maintain effective Partnerships with External Stakeholders, KOLs, KDMs, medical societies, government bodies, and experts
• Sales Force Capabilities upskilling by regular trainings, POA, certification
• Build up and maintain effective partnerships with external stakeholders, KOLs, KDMs, medical societies, government bodies, and experts
• Market, Policy and Competition Insights, integrating industry and media news, market research, in-field and ross-team feedback, anticipating and looping back to Brand strategic and executional decision-making
• Regular, proactive Field Visits, keeping in touch with market, competition, customers and field force teams
• Ensure day-to-day Operational management of the portfolio e.g., customer complaints and enquiries, pricing and packaging changes and supply of sample packs
• Take up other Duties as assigned by Management
• Fully uphold company EBI compliance standards in all tasks, operations and deliverables

About You

Education

• B. Sc. Degree or above

Experience & Knowledge

• At least 5+ years’ experience working in Sales or Marketing position in major Pharmaceutical Company
• Successful experience in New Product Launches is a major plus, while in Cardiovascular (primary or specialty CV) / Chronic Diseases is a plus

Core Competencies/Skills

• Strategic, big picture, ‘Brand Owner’ mindset
• Growth mindset, strong Learning agility
• Impact-oriented, relentless in driving desired Results
• Customer-centric, Value-creating, Pragmatic approach
• Superb Interpersonal, Communication skills
• Leadership of diverse, high-performing teams
• Self-starter, Entrepreneurial spirit
• High sense of Accountability
• English and Chinese Mandarin fluency

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

Our Values

• Aim Higher: Focus on what matters, set high standards and move with urgency to deliver at speed. Learn from setbacks to achieve tomorrow’s breakthroughs.
• Act for Patients: Improving patients’ lives drives everything we do, every day. We aim for simplicity and partner with others to go faster and further for patients. We eliminate barriers to access.
• Be Bold: Take thoughtful risks, seize opportunities and think beyond what’s possible to accelerate our science and drive compelling growth.
• Lead Together: Build trust and collaborate openly on our shared goals, celebrate collective wins and foster a sense of belonging.