Franchise Business Coach

ISI® Elite Training

Location: Charlotte / Fort Mill HQ. In-office.

Reports To: Director of Field Support

Department: Franchise Operations

Employment Type: Full-time, salaried

Travel: Up to 25 percent for in-market visits and franchise events

The Franchise Business Coach (FBC) owns the performance of an assigned portfolio of ISI® Elite Training franchise locations. This role is accountable for driving member growth, revenue, retention, and profitability across the portfolio by coaching Franchise Partners and their leadership teams to execute the ISI® operating system at a high standard.

This is not a relationship-management seat. The FBC is measured on portfolio KPIs, not call volume or owner sentiment. The right candidate is a hands-on operator who can read a P&L, diagnose where a location is leaking revenue or members, build a 30/60/90-day fix plan, hold the owner accountable to it, and tell the truth when execution is the problem.

• Portfolio Performance. Drive year-over-year revenue and member growth across the assigned franchise portfolio.
• Coaching Cadence. Run weekly KPI reviews with each Franchise Partner. Diagnose root cause. Build the action plan. Hold the line.
• Turnaround Execution. Identify red-tier and yellow-tier locations early. Build and execute turnaround plans with clear milestones and a defined exit from the tier.
• Financial Coaching. Review monthly P&Ls. Identify margin leaks in labor, marketing spend, and ancillary revenue. Translate findings into specific operator actions.
• Standards Enforcement. Audit each location against ISI® brand standards, programming, and operational SOPs. Escalate compliance gaps with documented remediation plans.
• Multi-Unit Leadership Development. Coach Franchise Partners through hiring, onboarding, training, and termination of facility-level leadership. Identify weak operators early and recommend changes.
• Onboarding and Pre-Sale. Run new owner onboarding from FDD signing through grand opening, including pre-sale execution, hiring, build-out coordination handoffs, and launch readiness.
• Systems Discipline. Maintain the franchise health dashboard, coaching plans, and call notes in Monday.com and Fellow. No verbal-only coaching. Everything is documented.
  

The FBC is responsible for portfolio-level performance against the following metrics. Each franchise location is reviewed against these in a structured cadence.

KPI Category

• Member Growth: Net active members, gross adds, attrition rate

• Revenue: Monthly recurring revenue, gross sales, ancillary revenue per location

• Lead-to-Member: Lead volume, lead-to-trial, trial-to-member conversion, no-show rate

• Retention: 90-day retention, member tenure, freeze and cancel rate

• Profitability: Location P&L review, labor cost percent, EBITDA trend

• Operational Compliance: Brand standards audits, programming adherence, FDD compliance

Performance for this role is reviewed quarterly against a portfolio scorecard. Compensation and continued tenure are tied directly to these outcomes.

Scorecard Metric

• Portfolio revenue growth
• Year-over-year increase across coached portfolio
• Mindbody and franchise reporting
• Portfolio member growth
• Net active member increase across portfolio
• Mindbody system reporting
• Red-tier locations
• Reduce count and time-in-tier each quarter
• Franchise health dashboard
• Coaching call execution
• 100 percent of scheduled calls completed on cadence
• Monday.com and Fellow logs
• Action plan completion
• Owners hit 80 percent of agreed actions per period
• Coaching plan tracking
• Owner NPS
• Quarterly owner satisfaction score above target
• Quarterly survey

• Multi-Unit Leadership. Minimum five years of demonstrated success operating, coaching, or directly managing multi-unit operations. Single-unit experience alone will not qualify.
• KPI Track Record. Documented track record of moving operating KPIs in a multi-unit environment. Candidates must come prepared to walk through specific before-and-after numbers from prior roles.
• Financial Literacy. Comfortable reading and coaching from a location P&L. Can identify margin leaks in labor, lead spend, and ancillary revenue without needing finance to interpret the statement.
• Sales Execution. Has personally run or directly coached a sales process. Understands lead-to-trial and trial-to-member conversion mechanics in a membership or service business.
• Systems Fluency. Operates daily inside CRM, scheduling, and reporting systems. Mindbody, GoHighLevel, Klaviyo, Monday.com, and Excel or Google Sheets at an intermediate level or higher.
• Accountability History. Has held operators or direct reports accountable to specific outcomes. Can describe how they have coached a struggling operator to turnaround or recommended an exit.
• Location. Lives within a commutable distance of the Fort Mill / Charlotte metro. This is an in-office role.
  

• Franchisor Background. Prior franchisor-side experience as a Franchise Business Coach, Operations Manager, or equivalent supporting franchise partners across multiple locations.
• Industry. Background in boutique fitness, group training, recovery, wellness, or membership-based service brands.
• FDD and Compliance. FDD literacy. Understands brand standards enforcement, Item 7 cost categories, and the operating boundaries of the franchisor relationship.
• Pre-Sale and Launch. Experience supporting new franchise location pre-sale, grand opening, and first-year ramp.
  

• Pure relationship managers who measure success by owner satisfaction rather than performance outcomes.
• Career consultants without direct operating accountability for KPIs and people.
• Candidates who cannot speak in specifics about numbers they have personally moved.
• Operators who avoid hard conversations or default to softening feedback.
• Remote-only candidates. This is an in-office Charlotte role.
  

• Owner mindset. Defaults to ownership. Does not hand problems back up the chain.
• Decisiveness. Reads a number, identifies the gap, and proposes the fix in the same conversation.
• Direct. Calls things what they are. Will tell a Franchise Partner the location is underperforming because of a hiring decision or a leadership gap, not market conditions.
• Execution discipline. Closes loops without being chased. Action items captured, plans documented, follow-up confirmed.
• Systems-first. Operates inside the system. Does not run private spreadsheets and shadow processes.
• Portfolio thinking. Treats franchise locations as a portfolio. Allocates time and energy where it moves the most economic value, not where the loudest owner is.
  

ISI® Elite Training is a national boutique strength and conditioning franchise system with 60+ open locations and 100+ territories awarded across the United States. The brand was founded on a simple principle: Iron Sharpens Iron. We build athletes, members, and operators by holding the standard.

We Rise As One.