Product Manager - End to End Customer Journeys

At WEX, we are a global payments and technology provider dedicated to simplifying business operations. In the APAC region, we are expanding our digital ecosystem across fuel, EV, payments, and fleet solutions.

We are seeking a proactive Product Manager to own the end-to-end customer lifecycle.

This role is perfect for a journey-focused PM who thrives on solving complex flow problems and improving the "Day 1" experience for our customers. You won't just manage features; you will orchestrate the entire journey—from the initial sales touchpoint through to long-term customer success and retention.

The Role: Impact & Execution

As the Product Manager for End-to-End Customer Journeys, you will operate at the intersection of Product, Technology, Operations, Marketing, and Commercial teams. You are responsible for delivering scalable, frictionless experiences within our Salesforce-powered ecosystem.

Key Responsibilities

To ensure success in this role, you will focus on the following core areas:

• Lifecycle Optimization: Manage and refine every stage of the customer journey, including Sales, Onboarding, Credit & Funding, and Customer Service.
• Friction Reduction: Proactively identify and resolve pain points in both standard and exception paths (e.g., KYC step-ups, credit referrals). You will design digital solutions that minimize manual intervention and speed up time-to-value.
• Platform Implementation: Act as the Product Owner for core and integration platforms. You will drive Salesforce initiatives (Sales, Service, and Marketing Clouds) to streamline workflows while ensuring alignment with our regional goals.
• Agile Delivery: Lead agile squads through discovery, build, and scaling phases. You will be the "source of truth" for the backlog, translating business requirements into clear, high-quality user stories.
• Growth & Retention Support: Partner with Marketing to reduce churn by identifying drop-off points and implementing re-engagement journeys fueled by behavioral data.
• Data-Driven Testing: Use experimentation frameworks to test hypotheses and measure the impact of journey changes on conversion and customer satisfaction.

• Experience: 5–6 years in Product Management, with a proven track record of delivering customer-facing digital journeys or lifecycle improvements.
• Technical Proficiency: Hands-on experience working within the Salesforce ecosystem and an understanding of how multi-system integrations impact the user experience.
• Regulated Environment Knowledge: Experience delivering digital products within credit-based, Fintech, or highly regulated industries. You know how to balance a "frictionless" UI with essential compliance and internal controls.
• Agile Ownership: Strong skills in backlog management (Jira) and a history of working closely with engineering teams to deliver iterative value.
• Journey Mapping: Proficiency in mapping complex customer flows and identifying "moments of truth" that drive customer loyalty.
• Analytical Mindset: Comfortable using data to analyze performance, size opportunities, and justify product decisions.

• Background in Fintech, Payments, or Mobility.
• Familiarity with billing systems or B2B digital platform ecosystems.

• Innovation at Scale: Help shape the evolution of mobility payments (EV, Digital Wallets) across the APAC region.
• Collaborative Culture: Work in an environment that values experimentation and empowers you to own your product area.
• Growth: This is a high-visibility role where your improvements to the customer journey will directly impact WEX’s regional growth.