Digital Marketing Manager

Job Title: Data-Driven Marketing Manager (B2B SaaS, Healthcare)

Overview

We’re looking for a highly analytical, hands-on Marketing Manager who can take full ownership of marketing performance. This role is for someone who thrives in ambiguity, can audit what exists, identify what’s missing, and build a clear, data-backed marketing engine from the ground up.

You’ll be expected to operate with clarity and precision, translating activity into measurable outcomes. This is not a brand or comms-led role. It’s performance, metrics, and execution.

Key Responsibilities

• Audit current marketing efforts, channels, and performance metrics from day one
• Define and implement a clear, data-driven marketing strategy aligned to growth goals
• Own and track core performance metrics (daily/weekly) to guide decision-making
• Build and optimize demand generation campaigns across relevant channels
• Establish reporting frameworks that clearly link activity to outcomes
• Continuously test, iterate, and improve campaigns based on performance data
• Work cross-functionally to ensure marketing aligns with commercial objectives
• Clearly communicate results in a concise, outcome-focused manner

What Success Looks Like

• You can clearly articulate:
• What you did
• What impact it had
• What you’ll do next
• You bring structure where there is none
• You make decisions based on data, not assumptions
• You simplify complexity and focus on what actually moves the needle

Key Metrics Ownership

You will be expected to deeply understand and actively track metrics such as:

• Customer Acquisition Cost (CAC)
• Cost per Lead (CPL)
• Conversion rates across the funnel
• Click-through rate (CTR)
• Cost per click (CPC) / CPM
• Pipeline contribution and ROI

You should not just track these but use them to drive decisions daily or weekly.

Requirements

• Proven experience in B2B SaaS marketing within healthcare or a related industry
• Strong analytical mindset with the ability to build and interpret performance metrics
• Experience owning demand generation and performance marketing initiatives
• Ability to operate independently and “figure it out” in an unstructured environment
• Clear, concise communicator who can distill complexity into simple insights
• Comfortable being held accountable to numbers and outcomes

What We’re Looking For

• Someone who comes prepared, structured, and to the point
• Someone who speaks in outcomes and metrics, not just activity
• Someone who can identify gaps and proactively solve them
• Someone who understands what they know, what they don’t, and how to close that gap
• Someone who can build, not just manage

Interview Focus

Candidates should be able to clearly answer:

• What metrics are you tracking daily or weekly to make marketing decisions?
• What have you done, and what were the measurable results?
• If you joined today, what would your first 6 months look like?
• What would you need to successfully run campaigns?
• How do you approach building a marketing function from scratch or improving a weak one?