Assistant Brand Manager

Roles and Responsibilities

1)Global Creative Assets Management (50%)

i.Develop global brand motif system, global creative assets (KV/Video) and regional campaign creative assets, by collaborating with internal design team and external agency partners.

ii.Adapt creative assets to branding channels (i.e. TVC, OOH, airport jet bridges, etc.), from artwork design, production, to quality check.

iii.Communicate and coordinate with regional teams & cross-functional teams to ensure the creative assets are aligned with local culture and business strategy.

2)Global Brand Guardianship (50%)

i.Optimize and advocate global brand guidelines on a regular basis to ensure practical usage and adaptation, maintaining an impactful and mass-premium brand image.

ii.Implement evaluation/approval framework for brand architecture and co-branding partnership, to enhance brand reputation and master brand alignment.

iii.Implement brand review and approval process to safeguard identity, tone of voice, and messaging consistency globally.

Qualifications and Experience

1、5+ years of brand marketing experience in the internet, ecommerce or travel industries.

2、Strong brand sensibility with a sharp, creative eye; pay close attention to detail; able to evaluate and guide brand related materials across all media channels

3、Proven track record in developing and executing large-scale brand creative development, with strong ability in time and budget management.

4、Ability to define, recognize performance data, and consolidate in a clear, accurate and logical structure.

5、Strong communicator and collaborator, able to influence cross-functional teams and regional stakeholders with a proactive and solutions-oriented mindset.

6、Fluent in English, both written and spoken