Regional Marketing Manager

About the Role

The Regional Marketing Manager will lead the marketing strategy for Allen’s offline programs in a specific region. The role focuses on driving student and parent engagement, lead generation, and enrolment growth through targeted campaigns and partnerships.

Key Responsibilities:

1. Marketing Strategy & Execution

• Design and implement regional marketing plans for classroom programs.
• Identify and engage target audiences (students & parents).
• Monitor market trends and adapt strategies accordingly.

2. Lead Generation & Enrollment

• Set and achieve lead and enrollment targets.
• Use digital, social media, email, and CRM channels to drive leads.
• Plan and execute newspaper print, outdoor and BTL activities.

3. Brand Promotion

• Ensure brand consistency and reputation across the region.
• Execute brand-building initiatives and local promotions.

4. Channel & Partner Management

• Build relationships with schools and educational partners.
• Organize events, webinars, and seminars to promote programs.

5. Collaborate with Internal stakeholders

• Partner with creative, media, social, CRM team to deliver marketing collaterals.
• Partner with business and academics team to gather requirement.

Qualifications

• 5+ years of marketing experience, preferably in education/ banking/ insurance/ telecom or other lead generation industry.
• Strong understanding of lead generation and enrollment strategies.
• Excellent communication, leadership, and analytical skills.
• Ability to work in fast paced ambiguous environment.

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