Business Development Manager - UK

About Us

Gonzalez Byass is a leading distributor of premium wines and spirits, renowned for our award-winning portfolio, exceptional producer partnerships, and commitment to quality.

With a heritage spanning almost 200 years and a dynamic UK commercial business, we work with some of the most respected names across hospitality, wholesale, and retail.

We are seeking an ambitious and commercially driven Business Development Manager – Wholesale to accelerate growth across key regional on-trade and independent wholesale customers, while building strategic relationships with national wholesale partners.

This is a highly visible, autonomous role with significant opportunity to shape commercial success across a critical territory.

The Role

Reporting into the Sales Director & Head of On-Trade, you will be responsible for driving sales growth and distribution across:

• Regional on-trade groups
• Independent on-trade accounts
• Regional wholesalers
• National wholesale partners including businesses

You will identify new commercial opportunities, strengthen strategic partnerships, and ensure our portfolio is effectively activated and championed throughout the route-to-market.

This is a home-based field role requiring regular travel across the territory.

Key Responsibilities

Wholesale & Regional Account Development

• Build and develop strong commercial relationships with regional and national wholesale customers
• Identify and convert new business opportunities across independent and regional on-trade channels
• Deliver sustainable volume and value growth across wines and spirits
• Lead commercial negotiations and annual business planning
• Work closely with wholesaler field sales teams to drive distribution and brand advocacy
• Deliver training, tastings, and commercial activation initiatives
• Support customer-facing events and regional trade engagement
• Partner with marketing, brand, customer marketing, and national account teams
• Execute regional activations aligned to brand strategy
• Deliver accurate forecasting and pipeline reporting
• Monitor KPIs and performance against targets
• Provide regular territory and account reviews

About You

We’re looking for a commercially astute drinks professional with a strong track record of developing wholesale and on-trade business. You will have a combination of the following:

• Proven B2B sales experience within wines & spirits
• Experience managing regional wholesalers and/or national wholesale groups
• Strong understanding of UK route-to-market structures
• Excellent commercial negotiation skills
• Demonstrable success delivering sales growth
• Full UK driving licence
• Existing relationships with wholesale groups and regional drinks buyers
• Strong on-trade network
• WSET Level 3 (or equivalent)
• Entrepreneurial and self-motivated
• Highly organised and strategic
• Strong relationship builder
• Commercially analytical

What We Offer

• Competitive salary
• Performance-related bonus
• Car allowance
• Private medical insurance
• Generous pension scheme
• Wine allowance
• WSET sponsorship and ongoing development
• Supplier tastings and international trips
• Employee wellbeing support
• 25 days holiday + bank holidays
• Additional holiday linked to service
• Collaborative, entrepreneurial culture

Why Join Us?

This is a rare opportunity to take ownership of a strategically important territory and work with one of the most respected portfolios in the drinks industry.

You’ll have the autonomy to build meaningful partnerships, shape commercial success, and make a visible impact within a growing business.

• Territory: North of England, Northern Ireland, Northern Home Counties, Midlands
• Salary: Competitive + Bonus + Car Allowance.