VP, Account Planning

VP, Account Planning | Hybrid

We are currently partnering with a well established, independent media and analytics agency on a search for a Vice President, Account Planning.

This is a senior leadership opportunity for a strategic, client facing media professional who thrives at the intersection of media strategy, digital innovation, analytics, and account leadership.

📍Location: Connecticut

OVERVIEW

• Leadership role overseeing Account Strategy and Client Services

• Lead integrated omnichannel media strategies across traditional and digital ecosystems

• Partner closely with Media, Digital, Analytics, Programmatic, Ad Ops, and Business Development teams

• Serve as a trusted advisor to senior marketing stakeholders across national and local brands

• Drive strategic growth, team development, operational excellence, and client retention

RESPONSIBILITIES

• Lead senior client relationships and strategic planning initiatives

• Guide insight driven media and audience strategies across paid, owned, and earned channels

• Oversee and mentor a high performing account strategy team

• Translate analytics and measurement into actionable business recommendations

• Contribute to new business development and agency growth initiatives

• Champion cross functional collaboration, innovation, and AI enabled efficiencies

• Own account health, profitability, workflow management, and organic growth opportunities

QUALIFICATIONS

• 12+ years within agency and/or media environments

• Deep expertise across media strategy, digital ecosystems, analytics, and account leadership

• Strong command of omnichannel planning, audience strategy, and performance marketing

• Proven experience managing senior level client relationships

• Exceptional presentation, storytelling, and consultative communication skills

• Ability to operate strategically while remaining hands on when needed

• Experience managing multiple high priority projects within fast paced environments