Performance Marketing Manager - TikTok (all genders)

As our Performance Marketing Manager for TikTok, you will build our TikTok presence from the ground up and lead our new customer acquisition efforts on the world’s fastest-growing entertainment platform. You will take full ownership of the day-to-day management and optimization of our international TikTok strategy and budget, working in close partnership with the Head of Performance & Growth.

• Execute and optimize the full-funnel TikTok strategy, with a primary focus on driving new customer acquisition at an efficient CPA
• Manage and deploy a sizable TikTok budget across multiple markets, making data-driven decisions to scale spend effectively and hit ambitious growth targets
• Manage a complex account architecture, mastering a structure of campaign types like Spark Ads, In-Feed Ads, and Shopping Ads, as well as leveraging features like TikTok Shop and specialized bidding strategies
• Own a rigorous, high-velocity testing framework for video creatives and actively analyze performance focusing on native "TikTok-first" elements such as hooks, trending sounds, transitions, and CTAs, using TikTok’s "Creative Center" insights as a guide for excellence
• Act as the single point of contact for TikTok creative, translating performance data into actionable briefs to fuel our asset pipeline and maintain a well-structured feedback loop
• Dive deep into performance data to understand trends, identify actionable insights, and report on performance, including attribution challenges to leadership

• 2 - 4+ years of hands-on experience in e-commerce performance marketing, with a strong focus on TikTok Ads; experience with the TikTok Ads Manager is essential
• Deep, hands-on expertise in the full suite of TikTok ad formats and a strong understanding of how to balance "brand-formance" within a full-funnel strategy
• A proven track record of managing and scaling 6-7 digit budgets across multiple markets
• A highly analytical and data-driven mindset, with a passion for turning native, fast-paced creative assets into measurable ROI
• Experience with analytics and data visualization tools like GA4, Tableau, Clarisights, or Northbeam/TripleWhale
• Experience with measurement features such as TikTok Brand Lift Studies, Post-Purchase Surveys, and incrementality testing to navigate the complexities of social commerce attribution
• A genuine passion for the TikTok ecosystem, staying ahead of trends, algorithm changes, and new ad features
• Fluency in English is required; proficiency in another major European language, such as German, French, or Polish, is a strong plus

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

About Us

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.

We take our ecological responsibility very seriously: that’s why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable.

Our diverse team in Berlin consists of over 350 employees from more than 40 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.