LGBT Brand Manager

Mayflower is a technology company that alters the entertainment industry to a new level of perception and engagement.

We are developing a partner advertising high-load system with a large RPS, convenient and modern interface. We are growing exponentially and successfully implementing new technologies to accelerate this growth and the system as a whole.

Now we look for a LGBT Brand Manager to join our Marketing team.

The LGBT Brand Manager helps the platform show up more credibly, authentically, and effectively for gay and trans audiences across product, brand, and marketing. This role partners closely with Product to bring real community insight into features, onboarding, category structure, language, and the creator and user experience, while owning positioning and marketing direction for this segment.

Responsibilities:

• Partner with Product: Act as the key Brand partner for the gay and trans segment, bringing real audience insight into product conversations and helping shape decisions around features, onboarding, category structure, language, and the broader creator and user experience.
• Build Audience Understanding: Develop a strong foundation of research and audience understanding across gay and trans creators, viewers, and culture. Identify the needs, behaviors, tensions, and opportunities that should shape the platform’s approach to this segment.
• Turn Insight into Strategy: Translate audience, product, and market understanding into clear recommendations, positioning, and strategic direction for the segment across product, brand, and marketing.
• Own Segment Marketing Direction: Lead briefs, campaigns, launches, and other segment-facing work to ensure it is strategically strong, culturally credible, and aligned with audience realities.
• Gather and Apply Cross-Functional Insight: Collect and synthesize input from Product, Community, Support, and other internal teams, using it alongside audience research and market signals to refine strategy and improve execution.

Important tasks:

• Build a credible research foundation for the segment: Develop a strong, evolving understanding of the audience grounded in research, observation, internal insight, and market context.
• Turn insight into a clear product action plan: Translate audience understanding into practical recommendations and priorities that Product sees as useful, grounded, and actionable.
• Improve relevance and product-market fit for the segment: Identify where the product, language, structure, and overall experience can better serve gay and trans creators and audiences.
• Strengthen representation, trust, and market positioning: Help ensure the brand shows up in ways that feel informed, credible, and genuinely connected to the realities of the audience.
• Develop and lead major segment-focused campaigns: Own the strategy and executional direction for key campaigns and initiatives targeting this segment.

You’ll thrive here if you have

• Strong understanding of brand strategy, positioning, audience research, product development, and go-to-market planning, with the ability to translate cultural and community insight into clear strategic direction.
• Proven ability to conduct research, identify audience needs, analyze competitive and cultural dynamics, and turn findings into actionable recommendations.
• Strong cross-functional collaboration skills, with experience partnering closely with Product and working across marketing, design, community, support, and content teams to shape work from strategy through execution.
• Excellent briefing, communication, and feedback skills, with the ability to guide positioning, shape campaigns, and influence decisions across product, brand, and marketing.
• Deep lived connection to gay male culture and strong fluency in male and trans creator and audience spaces is required, along with sound judgment and a current understanding of audience behavior and the nuances of serving these communities credibly and effectively.

Bonus qualifications:

• Experience working on digital platforms, creator ecosystems, community-led brands, or products shaped by user behavior and audience segmentation.
• Experience contributing to segment-specific campaigns or launches where positioning, messaging, and audience nuance were critical to success.
• Strong understanding of how audience needs translate into product and go-to-market opportunities over time.
• Strong stakeholder management skills, with the ability to build trust and influence teams across functions and levels.
• Strong cultural judgment and taste, with the ability to distinguish between surface-level representation and work that feels genuinely credible, informed, and resonant.

Conditions

We know that great talent deserves great conditions, so here's what you can expect when joining us:

• EU-based employment contract and a 3-year Cyprus work visa with full support for your relocation and visa processes, including assistance for your family.
• Full relocation package: flights to Limassol for you and your family, a company-covered apartment for the first month, and full relocation support to make your move smooth and hassle-free.
• Transparent performance reviews twice a year, with bonus opportunities and salary adjustments.
• Private medical insurance for you and your family, a corporate mobile plan (unlimited in Cyprus with roaming included), and interest-free support for car purchases.
• Mindfulness & well-being support, including psychological assistance with 50% coverage.
• 50% coverage of school and kindergarten fees for your children.
• Fully covered sports benefits, and also access to in-house electric scooters and bike rentals, and cycling purchase compensation.
• Investment in your growth: paid language courses and access to suited-for-you development programs, including conferences, training programs, and coaching to support your professional journey.
• A culture of recognition: a peer reward program to celebrate your contributions.
• A fully equipped office in Limassol’s city center, with everything you need for deep work and collaboration.
• Free catering in the office and an in-house coffee bar with high-quality drinks and a health bar stocked with nutritious snacks.
• A strong engineering culture: international teams, corporate events, team buildings, and hackathons—because great work happens in great communities.

Recruitment process

• Interview with the recruiter.
• Interview with the manager.
• Interview with the Head of Brand Marketing.