Brand Strategy Manager

Role: Associate manager- Brand Strategy

Reporting: Head- Marketing Excellence.

Location: Mumbai.

Key Responsibilities:

• Collaborate with multiple BUs to ensure integrated brand plans are designed for all high investment, strategic brands.
• Partner with businesses to evaluate intervention points across patient journey and focus on creating differentiated strategies for key brands basis on market opportunities and challenges and internal strengths.
• Become a part of all important strategy meets & reviews for defining the brand-marketing blueprint and roadmap; provide actionable innovative ideas for brand plans.
• Become an Interface with business unit marketing heads to ensure continuity across marketing efforts to ensure consistency & to ensure one way of marketing across businesses.
• Set up model for critical core marketing processes, practices and expertise required to drive business performance.
• Spearhead the process of build marketing capability with internal and external learning and development interventions including rewards and recognition.
• Monitor brand performance, provide insights in advance to take informed decisions

Desired Skills & Experience

• 4-6 years of experience in pharma/Pharma FMCG brand management role.
• Must be an MBA Tier I / Tier II Management Institutes with a bachelor’s degree, technical degree preferred.
• Good understanding and hands-on experience of using various databases.
• Good presentation skills and ability to independently conduct secondary & primary research
• Good project management skills.
• Good communication, networking, and interpersonal skills to connect with internal and external stakeholders.
• Ambitious and Self-driven.