Chief Marketing Officer

Chief Marketing Officer (CMO) – Dallas

ONSITE some hybrid after 6 months

We are looking for a strategic executive leader responsible for driving client acquisition, revenue growth, and brand expansion across a multi-channel, multi-brand marketing platform.

The CMO partners closely with leadership, attorneys, intake, and operations teams to scale lead generation, improve client engagement, and optimize conversion performance.

Key Responsibilities

• Develop and execute integrated, multi-channel marketing strategies.
• Lead AI-enabled lead generation and full-funnel marketing performance.
• Manage SEO, SEM, paid media, social, email, website, and content strategy.
• Optimize conversion rates across digital and intake touchpoints.
• Oversee brand positioning, messaging, and market expansion initiatives.
• Implement AI tools for automation, personalization, lead scoring, and analytics.
• Manage marketing budgets, attribution models, and ROI reporting.
• Partner with intake teams to improve lead-to-client conversion.
• Lead PR, media relations, thought leadership, sponsorships, and community engagement.
• Oversee CRM, analytics, call tracking, and marketing technology platforms.
• Build and lead a high-performing marketing team.
• Stay ahead of digital, marketing, and AI trends.

• 15+ years of marketing experience, including 5+ years in senior leadership.
• Proven success driving growth, lead generation, and brand development.
• Strong expertise in digital marketing, analytics, and multi-channel strategy.
• Experience with CRM systems, AI tools, and marketing technology platforms.
• Understanding of legal industry trends and ethics preferred.
• Excellent leadership, communication, and collaboration skills.
• Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA or JD preferred.