Associate Product Manager – Goalie

Who We Are

Headquartered in Shelby Township, Michigan, Warrior Sports is recognized as one of the sporting goods industry’s premier manufacturers of innovative, high-performance, cutting-edge equipment, footwear, and apparel for lacrosse and hockey athletes of all ages and abilities.

Founded in 1992, Warrior was acquired by privately held New Balance Athletic Shoe, Inc. in February 2004. The 2007 acquisition of Boston-based Brine Sporting Goods further established Warrior Sports as the dominant force in the lacrosse and hockey world.

The Associate Product Manager – Goalie is responsible for supporting the end-to-end development, management, and growth of the goalie product line. This role partners closely with R&D, design, sales, and marketing to deliver high-performance products aligned with brand strategy, consumer needs, and business objectives. The position plays a key role in product planning, execution, go-to-market alignment, and market intelligence.

Key Responsibilities

Product Development & Line Planning

• Create and maintain detailed product briefs and line plans for goalie product launches.
• Support the evolution of line architecture and product life cycles to drive business growth.
• Identify new product opportunities and carryover strategies.

Project & Product Management

• Coordinate with Goalie R&D to ensure development samples, timelines, and performance targets are met.
• Manage product life cycle milestones from concept through launch and post-launch evaluation.
• Complete all operational requirements and documentation for product SKUs, including item creation in product management systems.

Cross-Functional Collaboration

• Partner with design, development, sales, and marketing teams to deliver top-tier products.
• Ensure strong alignment with go-to-market plans across all functions.
• Present product updates and recommendations at internal gate reviews, key account meetings, and sales launches.

Market Intelligence & Strategy

• Prepare and analyze market insights, trend reports, and competitive data to inform product strategy.
• Leverage research, cost analysis, and demand forecasting to support pricing recommendations.
• Sales & Go-To-Market Support
• Collaborate with sales leadership to develop product sales strategies and support market share objectives.
• Support major product launches and sales enablement initiatives.

Marketing & Digital Content

• Partner with marketing to ensure accurate and compelling product information across digital platforms.
• Contribute to technical product content including videos, illustrations, performance copy, catalogs, and retail tools.
• Customer Experience & Field Engagement
• Attend retail demo, fit, and on-ice events to gather consumer insights and identify opportunities to enhance the in-store experience.
• Support athlete activations, line reviews, and product launches as needed.

Sales Tools & Digital Enablement

• Drive the development and continuous improvement of sales and consumer-facing tools, including online product customizers.
• Team & Organizational Contribution
• Support overall team initiatives and contribute to shared goals and objectives.

Qualifications

• 1-3 years of experience in product management, hockey specialty retail, merchandising, product engineering, or product development and design.
• Bachelor’s degree or equivalent combination of education and relevant experience.
• Knowledge of and passion for ice hockey, with a strong preference for goaltending experience or expertise.
• Strong analytical and quantitative skills with the ability to build data-driven business cases.
• Proficiency in Microsoft Office Suite.
• Exceptional written and verbal communication and presentation skills.
• Strong interpersonal skills with the ability to influence and collaborate across teams.
• Ability to manage multiple projects concurrently in a fast-paced environment.

Travel Requirements

Ability and willingness to travel frequently for US and Canada retail visits, meetings, events, and product launches, with occasional international travel.

Associate Benefits

At Warrior, we know our success starts with our people. That’s why we offer a robust, low-cost benefits package, including:

• Medical, Dental & Vision coverage
• Life Insurance
• 401(k) with 100% match on the first 5%
• Paid parental leave
• $100 monthly tuition loan repayment assistance
• Fitness reimbursement
• 4 weeks of PTO + 12 paid holidays
• Volunteer time off
• Employee discounts on New Balance, Warrior, and Brine products

Other Perks

• Cultural emphasis on associate growth and development
• We love to promote from within when possible. Most of our associates have been promoted to new positions or have grown their positions several times with Warrior.
• Comprehensive performance reviews and annual compensation adjustments
• A collaborative, high-impact environment where every role matters

Equal Opportunity Employer

Warrior provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion, and other terms, conditions, and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.