Brand Manager / Senior Brand Manager – Consumer & Everyday Health

Brand Manager / Senior Brand Manager – Consumer & Everyday Health

Location: Frankfurt region, Germany (hybrid | relocation supported)

Industry: FMCG / Consumer Health

Walker Cole International is supporting a confidential, European consumer‑focused organisation that is continuing to invest in and expand its consumer brand portfolio. We are seeking a Brand Manager / Senior Brand Manager to help drive brand growth, strengthen market performance, and support innovation across multiple European markets.

This role is well suited to candidates with a strong FMCG brand background who are interested in progressing their careers within a regulated consumer category, such as OTC or Consumer Health, while maintaining a clear consumer‑led, commercially driven remit.

Role Overview

You will play a hands‑on role in delivering brand strategy and execution, supporting both short‑term performance and long‑term brand development.

Key responsibilities include:

• Supporting the development and execution of brand strategy, positioning, and annual brand plans
• Delivering consumer‑centric marketing campaigns across digital, eCommerce, retail, and omnichannel environments
• Monitoring and analysing market performance, consumer insight, and competitor activity to inform decision‑making
• Working cross‑functionally with Commercial, Supply, Regulatory, and external agency partners
• Supporting innovation, renovation, and activation projects across the brand portfolio
• Managing elements of marketing budgets and commercial performance, in line with agreed objectives

The successful candidate is likely to bring:

• 3–8+ years’ experience in brand management or consumer marketing
• Strong exposure to campaign development, digital marketing, and performance tracking
• Experience working with consumer insight, data, and brand KPIs
• International or European market exposure within a matrix organisation
• A clear interest in transitioning into a regulated consumer category (e.g. Consumer Health / OTC)
• Strong stakeholder management and cross‑functional collaboration skills

Languages: English is essential. German language skills are an advantage but not essential.

Location & Relocation: The role is based in the Frankfurt region. Candidates currently based elsewhere in Europe who are willing to relocate are encouraged to apply. Relocation support is available.

Keywords

Brand Manager | Senior Brand Manager | FMCG Marketing | Consumer Goods | Consumer Health | OTC | Brand Strategy | Brand Positioning | Brand Planning | Portfolio Marketing | European Markets | Multi‑Market Brand Management | Digital Marketing | eCommerce Activation | Omnichannel Marketing | Consumer Insight | Market Analysis | Innovation | NPD | Campaign Development | Commercial Performance | Marketing Budgets | Cross‑functional Collaboration | Stakeholder Management | Regulated Consumer Categories | Relocation to Germany | Frankfurt