Brand Manager

We are widely recognized for our famous Morton Salt Girl, one of America’s most beloved icons. She has been the face of our brand for over a century and remains a symbol of trust for consumers and customers.

Job Summary

The Brand Manager role is a newly created general management position within the core brand management team that works across both the culinary and homecare portfolios and is accountable for executing brand plans to drive in-year growth while building strategy to fuel multi-year brand building.

Brand Manager Activities Will Include The Following

• The Brand Manager will be a cross-functional leader, inspiring the team to drive commercial projects to on-time, successful completion
• Establish and report against key performance metrics, addressing any gaps to budget and future commitments.
• Identify non-traditional growth opportunities for the brand that drive product consumption and cultural relevancy.

Business Strategy & Execution

• Align resources and lead cross-functional team to execute against strategies and tactics
• Manage performance and work closely with cross-functional partners to overcome barriers to achieve desired business goals
• Utilize syndicated data, and competitive intelligence to assess market opportunities. Use quantitative and qualitative research to vet new product ideas, packaging, pricing, and positioning strategies

• Closely monitor and identify changes in market, customer and competitor trends with the potential for impacting current and future business performance
• Identify market opportunities and risks, quantify/estimate P&L impact, and justify investments required to support future business growth
• Implement all commercialization efforts to ensure the organization delivers against its growth commitments and portfolio expansion initiatives
• Establish and report against key performance metrics, addressing any gaps to budget and future commitments
• Provides input with Supply Chain & Operations to incorporate market requirements into short and long-term capacity planning

• Use customer and consumer/end-user insights to drive business and brand activity, new products, strategies, and thought leadership
• Develop a clear brand vision, positioning, promise, goals and strategy
• Work with Communications and Sales Strategy & Planning teams to create communication vehicles and sales tools that convey brand value and justify selling price premium
• Measure performance and implement improvement measures to achieve desired customer experience

• Participant in monthly integrated business planning meetings, providing key market drivers that will impact the forecast and ensuring new business opportunities and risks are incorporated into the demand plan
• Review baseline budget and financial forecast development and recommend adjustments to estimated sales volume and revenue attainment based on key growth initiatives, market growth rates, trends, opportunities and risks

• Bachelor’s degree in business, marketing, or related field required. MBA degree preferred
• 4+ years of brand management experience, preferably in consumer packaged goods/product marketing
• Well-rounded business acumen with proven skills in Marketing, Business Strategy and General Management
• Passion for inspiring consumers and building strong brands
• Must be enthusiastic, self-motivated and demonstrate excellent problem solving and decision-making skills
• Strategic mindset and ability to translate strategy into actionable plans
• P&L management experience
• Strong new product development experience and life cycle management
• Proficient at developing communications campaigns and managing agency partners
• Excellent communication skills, both written and oral that enroll and inspire
• Proven track record of success leading teams, including cross functional partners
• Strong analytic and project management skills
• Experience with Nielsen and/or IRI strongly preferred