Performance Marketing Manager - Luxury Fashion

Role Overview

We are looking for someone who understands luxury positioning, premium customer psychology, and performance-driven growth across both Indian and international markets. The ideal candidate should have hands-on experience managing high-budget campaigns for designer labels, bespoke fashion brands, couture houses, premium apparel, or luxury lifestyle businesses.

This role requires a strong balance of analytics, creative direction, campaign execution, and lead generation.

Key Responsibilities

Plan, execute, and optimise paid campaigns across:

* Google Ads

* Meta Ads (Facebook & Instagram)

* LinkedIn Ads

* YouTube Ads

Generate qualified leads for:

* Bespoke tailoring

* Luxury designer wear

* Bridal & occasion wear

* Premium custom clothing

* International clientele

Work closely with:

* Creative team

* Content team

* Designers

* Video editors

* Social media team

Guide creatives for:

* Ad concepts

* Luxury communication

* High-converting ad copies

* Reels & campaign direction

* Landing page requirements

* Build and optimise

* Lead funnels

* Remarketing campaigns

* WhatsApp conversion campaigns

* International targeting campaigns

* High-ticket conversion journeys

Monitor and improve:

* ROAS

* CPL

* CAC

* Conversion rate

* Lead quality

Handle audience segmentation for:

* HNI clients

* Wedding clientele

* Luxury consumers

* Fashion-conscious premium buyers

* International audiences

Coordinate with developers and analytics teams for:

* Pixel setup

* Conversion tracking

* GA4 implementation

* Event tracking

* CRM integrations

Required Skills & Expertise

* Minimum 4–6 years of experience in Performance Marketing

Strong experience with:

* Google Ads

* Meta Ads Manager

* LinkedIn Campaign Manager

* GA4

* Google Tag Manager

* Search Console

* Looker Studio

* Conversion tracking setup

* Funnel optimization

Must have worked with:

* Fashion designers

* Luxury brands

* Designer clothing brands

* Premium fashion labels

* Couture or bespoke businesses

Strong understanding of:

* Luxury branding

* Fashion aesthetics

* Consumer psychology

* Creative-led performance campaigns

* Experience in Indian and international markets is mandatory

Ability to analyse:

* User behaviour

* Ad performance

* Heatmaps

* Funnels

* Attribution models

Excellent communication and coordination skills

Preferred Background : Candidates who have worked with:

* Luxury fashion houses

* Couture brands

* Premium apparel brands

* Bespoke tailoring brands

* Bridal designers

* Fashion startups

* Luxury lifestyle brands will be preferred.

What We’re Looking For

* Someone who understands both branding and performance

* Someone who can scale a luxury business without making it look mass-market

* A marketer who understands premium lead quality over cheap lead quantity

* A person who can collaborate creatively and analytically

* Someone proactive, detail-oriented, and growth-focused

Location

Delhi NCR preferred

Full-time | On-site preferred