Social Media & Influencer Marketing Assistant Manager (Contract)

A bit about H&H Group

Health & Happiness (H&H) Group is a publicly traded company, with established market positions in more than 16 countries in Asia-Pacific, Europe, North America and Oceania with over 2,700 team members working across the globe. Our vision is focused on premium nutrition and lifetime wellness, backed by science. We have 3 business segments – Baby, Adult and Pet Nutrition and Care – supporting whole-family health and happiness across 7 international brands.

On our journey to making a positive difference across the world, you will work with passionate people in an innovative and collaborative organization as we inspire wellness through #PurposeLedCareers!

We are passionate about our customers and community and are looking for similar-minded talent to join us! As an equal opportunity employer, we care deeply about creating an inclusive workplace where our team members feel valued, respected, and empowered.

Your role among the team,

• Supports brand growth by executing social media strategies and managing relationships with KOLs, social media planning and execution, influencer sourcing and coordination, contract negotiation support, campaign briefing, and content creation management and collaborate with cross‑functional team across Thailand and SEA region.
• Contract period: 1-year
• Working location: Bangkok, on-site

Job responsibilities

• Social Media Management: Managing, scheduling, and posting content across multiple platforms to grow community and boost engagement across all Swisse brand social media accounts (Swisse TikTok, X, IG, FB, lemon8, YT, Line).
• Influencer Management: Identifying, recruiting, and building relationships with influencers (KOLs), managing end-to-end campaigns.
• Content Strategy & Creation: Developing comprehensive content plans, including creative copywriting for social media (TikTok, X, IG, FB, YT, LINE) and websites that align with our brand image and identity to ensure brand consistency across all social platforms.
• Ownership of KPI of social media metrics and creators’ performance
• AEO/ SEO & Analytics: Optimizing digital content for AI/ Search engines and analyzing performance metrics to refine strategies (ChatGPT, Gemini, Claude).
• Work closely with external (agencies) and internal (brand Marketing and digital commerce) stakeholders for Campaign Management: Planning and executing digital campaigns, including paid ads, to meet business goals.
• Monitor trends via real-time reporting and identify ways to leverage on current topics of interest
• Responsible for monthly social media scorecard reporting. Analyze social media metrics and performance data from all social platforms to measure effectiveness of campaigns and identify areas for improvement
• Keep up with latest industry and social media trends, competitor tracking and best practices relating to content creation and distribution
• Any ad-hoc projects as assigned by manager

Desired Skills & Experience

• Bachelor’s Degree in Communications, Marketing, Business or related field
• Minimum 6 years of relevant experience, with 3 years from supervisory level, gained from Health Supplements/Beauty categories is a plus
• Experience working cross-functionally with agencies to develop content and campaigns that engage and generate interest in the brand
• Proficient in copywriting and Video editing proficiency is desirable
• TikTok and X savvy is a MUST
• Being active as influencer in TikTok or X is an advantage
• A social and digital native with a creative mindset, passionate about social media,
• Strong communication, storytelling and content creation ability
• Demonstrated ability to create compelling and engaging social content as well as executed successful social media/ influencer campaigns on TikTok and X with speed and passion
• Excellent command of written and spoken Thai and English is essential, additional Asian languages is a plus e.g. Chinese

H&H Group believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination and harassment, creating a safe and inclusive environment for all.

We encourage applications from people of all ages, nationalities, religions, racial and gender identities, sexual orientations, abilities and cultures, and our hiring decisions will be based on business needs, position requirements, and the qualifications and experience of individuals. If you require support or assistance during the application process, please notify us at the time of application and we will be sure to enable reasonable adjustments where suitable.

If you have what it takes, please apply via the online portal and we will be in touch soon. We move quickly and may fill the role prior to the application close date, so we suggest you get in touch today!

Salary and benefits will be competitive and commensurate with experience. All personal data collected is for recruitment purposes only.