Senior Manager Marketing Strategic Key Accounts Commercial LS
Indexed description
YOUR MISSION:
- Own the marketing activation of a portfolio of strategic wholesale key accounts (e.g. JD Sports, Foot Locker, Intersport) in close collaboration with the respective key account Sales Manager.
- Develop joint annual trade marketing plans aligned with commercial and brand targets.
- Execute co-op marketing initiatives across in-store, retail media, digital, CRM, Social Media and Event channels.
- Ensure Account campaigns and programs are based on global priorities, campaigns, guidelines and tools as well as local community relevance and account priorities.
- Activate Assets (Athletes, Clubs, Federations, Influencers etc.) in collaboration with Sports Marketing and areas/clusters and social media/Influencer teams.
- Manage trade marketing activation budgets and track sell-out and ROI performance.
- Collaborate closely with Sales, Category Marketing, Brand, and Retail Operations.
- 4–7 years’ experience in Key Account Management or Trade Marketing.
- Strong understanding of wholesale retail environments.
- Commercial mindset with strong execution discipline.
- Excellent Cross‑Functional & Account Collaboration Skills .
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
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