Freelance Paid Media Buyer (Meta & TikTok), Financial Education | Remote, South

This is a remote position.

Location: Remote, South Africa-based

Start: Immediate Duration: Initial engagement of 1 to 3 months, covering setup, testing and rollout Rate (choose one structure)

• Monthly retainer: R4,350-R6,960 per month for 20-30 hours
• Per-launch project fee: R5,220-R8,700 per campaign launch

We are open to higher quotes from senior candidates with a proven compliance track record in financial education.

Payment terms

• 50% deposit upfront on engagement, 50% on campaign launch
• Invoices paid within 7 days of the invoice date

About the roleWe're looking for an experienced paid media buyer to run Meta (Facebook/Instagram) and TikTok lead-generation campaigns for our upcoming live trading masterclass. We start with one main masterclass campaign, followed by ongoing promotional variations. The initial testing ad budget is R10,000-R25,000 per month, funded by us. We own the verified Meta and TikTok ad accounts.

Scope of work (all included in your fee)

• Build, launch and manage lead-gen campaigns targeting South African audiences.
• Landing page builds in Systeme.io, WordPress or a similar builder, or direct-to-WhatsApp/email flows.
• Pixel and conversion tracking. Base setup will be completed within 7 days of onboarding, and you will optimise events from there.
• Compliance advice on ad copy, targeting and conversion layout.
• Cost-per-lead monitoring and optimisation. Targets will be set together after initial testing.
• Weekly summary reports by email to our administrative team.

What we provide

• Finished video and graphic creatives
• Ad copy, offer details and brand media
• Verified Meta and TikTok ad accounts
• Internal follow-up on all leads
• Approval of all creatives and copy before they go live

Ad positioningAds focus on educational masterclass registration, market commentary and trading fundamentals. Core message: "Learn trading analysis fundamentals and market risk management in our upcoming live masterclass."

Financial education is a restricted ad category. All campaigns must follow Meta and TikTok policies, with no income guarantees and no promises of profit.

If an ad or account is flagged or restricted

• You will be paid for all setup and hours completed up to that point.
• If the restriction is through no fault of the media buyer, the retainer stays active for up to 30 days while compliance appeals or backup campaign setups are processed.
• After that, continued retainer payments depend on submitting appeals or adjusting the campaign setup to restore active running status.

Requirements

What you bring

• Proven Meta and TikTok lead-gen results, with case studies showing spend, leads and CPL
• Experience running ads for financial education or trading content, and navigating restricted-category policies
• Experience with landing pages and WhatsApp lead flows
• Based in South Africa

To applySend two or three campaign examples with metrics, tell us which rate structure you prefer, and share your quote if it is above the range.

Originally posted on Himalayas