Sr. Manager, Audience Strategy & Optimization

Pfizer Sr. Manager, Audience Strategy & Optimization YesterdaySaved In-Office 2 Locations 124K-207K Annually Senior level 124K-207K Annually Senior levelArtificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • PharmaceuticalDevelops and optimizes audience strategies for Pfizer’s consumer and HCP brands across paid, owned, and earned channels. Responsibilities include audience segmentation, activation standards, partner management, performance measurement, analytics, privacy compliance, AI and media tool evaluation, and advising brand and senior leadership teams. The role translates campaign and audience insights into scalable playbooks, recommendations, and investment decisions across the BioPharma US portfolio.Top Skills: Ai-Enabled Marketing Analytics ToolsData Analytics PlatformsDmpsDspsLlm PlatformsExcelMicrosoft Office SuiteMicrosoft PowerpointThird-Party Audience Data Platforms