Lifecycle Marketing Manager

Headway Lifecycle Marketing Manager YesterdaySaved In-Office or Remote 2 Locations 122K-190K Annually Senior level 122K-190K Annually Senior levelConsumer Web • Healthtech • Professional Services • Social Impact • SoftwareOwn Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.Top Skills: IntercomIterable