Lead Analyst, Programmatic Analytics

Zeta Global Lead Analyst, Programmatic Analytics 5 Hours AgoSaved Easy Apply Hybrid New York, NY, USA Easy Apply 144K-144K Annually Mid level 144K-144K Annually Mid levelAdTech • Artificial Intelligence • Marketing Tech • Software • AnalyticsLeads client-facing programmatic advertising analytics and strategy. Partners with clients to define business objectives, develops campaign measurement and testing plans, evaluates performance and pacing, identifies optimization opportunities, and delivers data-driven recommendations. Uses SQL, advanced Excel, reporting, visualization, and presentation tools to extract insights, improve campaign effectiveness, and communicate results. Collaborates with Product and Engineering teams to enhance measurement tools, automation, and programmatic models.Top Skills: ExcelMicrosoft PowerpointSQL