Director, Membership Planning - Membership Value & LTV

Crunchyroll Director, Membership Planning - Membership Value & LTV YesterdaySaved Hybrid Dallas, TX, USA Expert/Leader Expert/LeaderDigital Media • eCommerce • Gaming • Mobile • News + EntertainmentLeads membership value and lifetime value strategy for a global subscription business. Analyzes acquisition, conversion, engagement, retention, monetization, reactivation, cohort economics, churn, ARPU, payback, and LTV. Partners with Product, Marketing, Finance, Analytics, Content, and regional teams to identify growth opportunities, prioritize initiatives, improve subscriber economics, and influence executive decisions. Builds measurement capabilities and integrates insights into membership strategy, commercial planning, and business roadmaps.