Head of Content & Lifecycle

Farren, Inc. Head of Content & Lifecycle Reposted YesterdaySaved Hybrid Boulder, CO, USA 90K-130K Annually Senior level 90K-130K Annually Senior levelArtificial Intelligence • Fitness • Healthtech • Software • Sports • Generative AIOwn Farren’s full-funnel content and lifecycle marketing strategy, from awareness through retention. Define content pillars and authenticity standards, write core copy, manage automated email flows, analyze funnel performance, and coordinate creative, social, paid media, product, and coaching teams. Build event-triggered lifecycle campaigns, improve activation and retention, and establish scalable production processes. The role requires deep fitness credibility, hands-on execution, strong judgment with data, and leadership across direct and cross-functional teams.Top Skills: BrazeCustomer.IoKlaviyo