Senior Lifecyle Marketing Manager, Smart Card

SoFi Senior Lifecyle Marketing Manager, Smart Card YesterdaySaved Easy Apply Hybrid Cottonwood Heights, UT, USA Easy Apply 109K-136K Annually Senior level 109K-136K Annually Senior levelFintech • Mobile • Software • Financial ServicesDevelop and execute data-driven lifecycle marketing strategies for Smart Card account openings, funding, activation, spending, rewards redemption, upsell, and retention. Lead personalized email, push, in-app, and SMS campaigns; manage experimentation, automation, segmentation, and optimization; coordinate with product, creative, data science, and business teams; and report campaign performance to stakeholders and executives.Top Skills: AIData ScienceEmailIn-App MessagingMachine LearningPush NotificationsSms