Website, Digital and CRM Manager

Job Title: Website, Digital and CRM Manager

Location: Slough with Hybrid Working & Regional Travel

Reports to: Marketing Director

Salary: Competitive & Excellent Benefits

About the Role

This role sits at the heart of an exciting new venture between Jameel Motors and GAC, establishing the AION range of intelligent electrified vehicles to the UK market.

You will help establish and grow AION Auto UK combining GAC’s cutting-edge EV innovation with Jameel Motors’ deep automotive expertise to deliver a new benchmark in electrified mobility.

You will play a key role in growing the brand’s presence in the UK — contributing to strategy, execution and the creation of a customer experience that reflects the innovation, intelligence and ambition behind AION.

We are looking for an experienced Website, Digital & CRM Manager who will be crucial in managing the development and operation of the website, supporting digital marketing initiatives, driving performance through KPI optimisation and mapping the end-to-end customer journey, including ownership of the website and CRM. You will also play a key role in dealer network collaboration.

Find out more about AION Auto UK and follow us on AION Auto UK’s LinkedIn page.

Key Responsibilities

• Website, Digital and CRM Strategy Management: Develop and execute comprehensive website digital and CRM strategies for AION Auto UK.
• Support for Digital Marketing Initiatives: Driving lead conversion by developing content and optimising the website for online advertising campaigns, including paid media, SEO, SEM, social media and CRO.
• Lead Future Digital Roadmap: Propose and lead future website development
• Marketing Automation and Communications: Manage Salesforce Marketing Cloud automations and execute customer and prospect email communications
• IT and CRM Solutions Support: Collaborate with IT to integrate and optimise CRM systems, ensuring a seamless customer journey and data-driven personalisation strategies.
• Personalised Marketing Communications: Develop and execute personalised content strategies based on CRM data and digital analytics.
• Customer Journey: Design and implement a customer journey roadmap from awareness to advocacy, ensuring a consistent, high-quality experience across every stage of the customer lifecycle.
• KPI Analysis and Optimisation: Monitor key digital performance indicators, prepare reports, providing and implementing improvements to digital performance.

Candidate Profile:

• Experience: Degree level or equivalent with strong experience (4+ years) in a similar role focused on digital marketing and CRM.
• Automotive industry knowledge would be beneficial but not mandatory
• Analytical Skills: Strong knowledge of KPI analysis tools (e.g., Google Analytics, Tableau, Power BI) with the ability to derive actionable insights.
• Website content and optimisation: Proven experience developing website content delivering tangible results for customer journey optimisation.
• CRM Expertise: Hands-on experience with Salesforce and their integration with digital tools including segmentation, automation, and reporting.
• Technical Proficiency: Understanding of IT technologies supporting digital marketing (API integrations, marketing automation, UX/UI optimization).

What We Offer

• Opportunity to lead the growth of a major new automotive brand in the UK market.
• The chance to shape the future of sustainable mobility in the UK.
• Competitive compensation package.
• Hybrid working model
• Health and wellbeing support through our partnership with the automotive charity, Ben.

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