Channel Marketing Specialist-Digital

该职位来源于猎聘 RESPONSIBILITIES: Establish E-commerce Platform Content System: Collate and integrate localized brand content asset bank; build and refine the local e-commerce channel content system in alignment with corporate headquarters standards. Oversee visual assets for local e-commerce channels: implement differentiated visual customization tailored to individual e-commerce platforms to boost channel exposure and click-through conversion rates. Manage in-store marketing content: align content with brand and product positioning, formulate e-commerce content strategies, coordinate product selling points with internal and external partners to realize seamless synergy between on-site and off-site content deployment. Cross-departmental coordination: collaborate closely with headquarters creative team, local marketing team and e-commerce operation team; communicate and deliver e-commerce material requirements in line with local business development roadmaps. Master content algorithm & operational rules of Tmall, JD, Douyin and Xiaohongshu; optimize on/off-platform content placement based on sales targets to elevate brand exposure and e-commerce conversion performance. Support content and creative demands for flagship e-commerce IP campaigns, including major shopping festivals such as 618 and Double 11 campaign. EXPERIENCES & SKILLS REQUIRED EXPERIENCES / EDUCATIONAL BACKGROUND: Minimum 3 years of working experience in e-commerce content marketing Proficient in e-commerce content placement, traffic acquisition and conversion logic Strong aesthetic sensibility and design competency REQUIRED LANGUAGES (BESIDES ENGLISH): Excellent oral and written communication skills in both English and Chinese REQUIRED SKILLS: Excellent cross-department communication skills Strong data analysis & logical thinking capability