Senior Digital Specialist

We are looking for a highly autonomous and hands-on digital professional who enjoys bringing structure to complex marketing ecosystems. This role is ideal for someone who combines strong analytical capabilities with performance marketing expertise and a passion for building scalable processes, measurement frameworks, and automated customer journeys.

If you enjoy transforming fragmented data into clear business insights and driving measurable growth through data-driven decision making, this opportunity is for you.

Marketing Analytics & Data Management

• Audit, optimize, and maintain digital measurement frameworks across multiple business units and digital properties.
• Define and enforce tracking standards, naming conventions, and data governance best practices.
• Ensure data quality, consistency, and reliability to support strategic decision-making.

Marketing Automation & CRM

• Design and optimize automated customer nurturing journeys.
• Manage audience segmentation strategies and lifecycle marketing initiatives.
• Improve lead management processes and attribution models to better understand marketing impact.

Performance Marketing

• Plan, execute, and optimize digital acquisition campaigns across major advertising platforms.
• Monitor budgets, performance metrics, and testing roadmaps to continuously improve results.
• Collaborate with local and central stakeholders to ensure alignment between marketing initiatives and business objectives.

Reporting & Business Insights

• Build and maintain dashboards that consolidate data from various marketing and sales channels.
• Translate complex datasets into actionable recommendations for leadership teams.
• Support forecasting, campaign analysis, and growth planning through data-driven reporting.

What We're Looking For

• 5+ years of experience in Digital Marketing, Marketing Operations, Web Analytics, or Growth Marketing roles.
• Strong hands-on experience with marketing automation and CRM platforms.
• Advanced understanding of digital tracking, analytics implementation, and campaign measurement.
• Proven ability to create structure, processes, and scalable frameworks in evolving environments.
• Experience managing multiple stakeholders and projects simultaneously.
• Fluent Spanish and English.

Nice to Have

• Experience within B2B environments.
• Knowledge of business intelligence, dashboarding, or data visualization tools.
• Understanding of database management, automation, or data analysis concepts.
• Relevant certifications in digital marketing, analytics, or CRM platforms.
• Demonstrated ability to lead initiatives independently and influence stakeholders across different teams.