E-commerce Site Experience Lead

Lime & Lou is looking for an Ecommerce Site Experience Lead to own our site's performance end-to-end. This is a strategy role as much as a hands-on one: you decide what gets tested and built, and you own how the site performs

Responsibilities:

What you'll do

● Own site performance end-to-end: constant page optimization to grow add-to-cart rate and conversion rate.

● Optimize pricing, promotional offers, and upsell strategy to improve site performance.

● Run our A/B testing program: design tests, read the results, and apply what works.

● Build personalization strategies across our markets and audiences.

● Analyze customer behavior, competitors, and market trends to guide site decisions.

● Define and execute strategic plans for which products to promote, and when.

● Build and launch landing pages for new products and campaigns.

● Translate our brand's visuals and voice into how the site looks and feels, working closely with our graphic designer.

● Bring a strong UX/UI eye to navigation and site structure, elevating the overall look and feel.

● Lead new product launches on-site and evolve the funnel as the site grows.

What you'll own

Four numbers define this role: CVR (conversion rate), A2C (add-to-cart rate), I/O (items per order), and AOV (average order value). You'll constantly test what actually grows each one, and use what you learn to keep improving the site.

Requirements:

What we're looking for

● Proven experience improving conversion rate in an e-commerce environment, agency-side or in-house.

● Hands-on A/B testing experience: you know how to design a test and read a result.

● A strong sense of customer psychology and UX logic.

● Comfortable moving between big-picture strategy and hands-on execution.

● Strong attention to detail and sharp project prioritization.

● High-level English.

Advantages:

• Previous experience in a relevant E-commerce industry
• Experience with HTML