Digital Marketing Specialist

Title: Social Media & Digital Marketing Executive

Industry: B2B Jewellery

Location: Mumbai

Work Mode: Full-time, work from office

About the Role:

We are looking for a creative, proactive and hands-on Social Media & Digital Marketing

professional who will be responsible for building the brand's digital presence completely from

scratch.

This person will take ownership of developing our social media identity, content strategy,

creative direction and digital marketing activities. We are looking for someone who can think

independently, bring ideas to the table and build the brand rather than simply follow

instructions.

Key Responsibilities:

• Build the brand's social media presence and strategy from the ground up across
• Instagram, LinkedIn, Facebook and other relevant platforms.
• Develop the brand’s content strategy, visual identity and communication style for a
• premium B2B jewellery audience.
• Conceptualise and create posts, banners, reels, stories, campaigns, product
• launches and exhibition/trade-show content.
• Develop and manage the content calendar and day-to-day social media activity.
• Research jewellery, fashion, luxury and social media trends and convert them into
• relevant content ideas.
• Understand the brand's B2B audience and create content aimed at retailers,
• wholesalers, distributors and jewellery industry professionals.
• Identify competitors, trends and new opportunities to grow the brand’s digital presence.
• Coordinate with photographers, video-graphers, designers and other creative partners
• when required.
• Support paid campaigns, lead generation and other digital marketing activities.
• Monitor performance and continuously improve the content and digital strategy.

What we're looking for:

• 2–5 years of relevant experience in social media, digital marketing, branding or content.
• Strong creative thinking with the ability to develop ideas independently and execute
• them from concept to completion.
• Strong understanding of Instagram, LinkedIn and current social media trends.
• Good visual and design sense.
• Experience with Canva, Photoshop, Illustrator, CapCut/Premiere Pro or similar tools.
• Knowledge of Meta Ads, Google Ads, SEO and analytics is an advantage.
• Jewellery, fashion, luxury or B2B experience is preferred.
• Most importantly, someone who is hands-on and capable of taking the brand's digital presence from zero to a fully developed, professional brand presence.