Link Building Specialist

📋 About the Role

Rotate Digital is a digital agency with a hyper focus on helping business owners make money using their valuable online assets (their GBP & website) through the vehicle of SEO. We're headquartered in Arizona, USA, with team members all over the world — and we're looking for a Link Building Specialist to join the team. This is a remote (work from home) position.

As a Link-Building Specialist, you'll be responsible for identifying high-quality, relevant link-building opportunities and publishing guest posts on sites that align with our quality standards. You will also manage link acquisition within the assigned monthly budget, ensuring cost-effective decisions without compromising link value. 🔗

At Rotate Digital, we believe AI is a tool that can be leveraged to get better outputs and more efficiency in every role — including this one. We encourage our team to be creative and effective in how they use AI to work smarter.

✅ What You Should Be Comfortable With

• 🏠 Remote working. This is a remote (work from home) position
• 🗓️ All jobs start with a 60-day trial to make sure that we're the right fit for each other
• 🏃 Moving fast, taking action, and pushing your limits (this won't be a hang out by the pool with a beer type job)
• 🕒 Working time is flexible, but you will need to be available for random communication and last-minute meetings until 3 pm US-EST (Monday to Friday, occasional weekend work)
• 🤖 Using AI tools creatively and effectively to work more efficiently — we want you leveraging AI, not avoiding it
• 📈 Working with people who are growing and learning every day; if you are looking to work for a company who has it all together, this might not be for you

🎯 Outcomes You Are Responsible For

Outcomes are tangible and measurable items that are core to your role and cultivate the value that we pay for you to create. These are core outcomes that allow you to know if you are winning in your role.

• ✅ On-Time Guest Post FulfillmentMaking sure these deliverables are fulfilled on-time for all clients is the biggest lever you have in making sure the SEO Process stays on track and keeps moving forward.
• 🏆 Quality + Relevant Link PlacementsThe SEO team trusts you to find relevant helpful opportunities that support our clients goals. Your mastery of the vendor database and understanding of the SEO Campaigns will lead to quality placements that boost our efforts and will drive more WINS for clients.

💪 Capabilities

A blend of personal and technical skills, knowledge, and behaviors that you apply in different situations to support your outcomes effectively.

• 🔍 Ability to identify high-quality and relevant link-building opportunities, emphasizing securing guest posts on websites that meet established quality standards
• 💰 Skilled in building cost-effective backlinks while managing budgets efficiently
• ⏳ Strong time management skills to prioritize backlink opportunities with imminent deadlines, ensuring consistent on-time delivery
• 🤝 Excellent collaboration skills to work effectively with the SEO team
• 🤖 Affluency with AI to be able to leverage your time efficiently

🛠️ Duties & Responsibilities

Core activities or tasks to be performed daily, weekly, monthly, and/or quarterly. This is not an exhaustive list.

• Identify High-Quality Link Opportunities — Research and evaluate relevant websites for guest post placements that meet editorial and authority standards
• Execute Monthly Link-Building Campaigns — Build backlinks consistently for assigned clients, aligning with their SEO goals and monthly link quotas
• Ensure Cost-Effective Link Acquisition — Manage monthly budgets efficiently, avoiding overpayment for low-value or underperforming links
• Meet Link Delivery Deadlines — Maintain a minimum 95% on-time guest post delivery rate. Any delivery rate below this benchmark is considered falling behind
• Vet and Approve Outreach Sites — Review link opportunities to ensure they align with our internal quality guidelines before finalizing placements
• Track and Report Progress — Document link placements, monitor live status, and update internal trackers or CRMs as required
• Collaborate With Content Team — Coordinate with writers to ensure guest post content matches publishing site requirements and client expectations
• Leverage AI to Work Smarter — Use AI tools creatively to speed up prospecting, vetting, and outreach so you can find and land more quality placements in less time

✅ The Ideal Candidate

• Driven: Link building is a numbers game built on rejection — you'll pitch far more site owners than ever say yes, and chase down replies that never come. A driven person doesn't take that personally; you'll see every "no" as one step closer to a "yes," staying persistent and calculated about hitting your clients' link targets month after month.
• Teachable: You will be reporting to the Head of Outreach on an everyday basis. This person brings deep expertise in vendor relationships and link quality standards, and will be your 1st line of assistance when a placement or negotiation gets tricky. Accept the help, ask questions, and recognize that the fastest way to build real credibility with webmasters and vendors is by learning the playbook that already works here.
• Initiative: Great link builders don't just fill a quota — they develop a sharp, independent eye for which opportunities are actually worth pursuing. You'll go beyond the obvious vendor list, evaluating relevance and authority for yourself, and finding creative ways to secure placements that a less resourceful person would have passed on.
• Accountable: You own the relationships that make link building work — the webmasters, bloggers, and site owners you negotiate with directly. That means being personable and fair in every conversation, protecting the budget you're trusted with, and hitting delivery deadlines consistently, because a client's SEO progress depends on the links you promised actually going live on time.

🔥 What Energizes You

• Winning in your role and winning for the company
• Seeing others succeed because of you/your team's work
• Working incredibly hard behind-the-scenes knowing that your work has a massive impact on the client you're working for
• Relentlessly pursuing new opportunities to "move the needle"
• Being a part of a team that does incredible work and makes a massive impact on its clients
• a No BS culture at a company where we address issues/problems face on and we do the nitty gritty hard work to get outcomes

💰 Compensation

We pay you for the value you have and create at Rotate Digital.

Pay range is dependent on experience.

Salary Type Amount (annual)

Base Salary: $18,000 - $33,000

TPC: $2,500 - $4,000

Team Performance Compensation (TPC) is a policy at Rotate Digital that pays employees based on the success of the company. As the company wins more, the employees win more.

How to Apply

Do you feel like you would love this role and excel in creating extreme value by being in this position? If so here is how to apply:

• At Rotate Digital, we strongly believe that actions speak louder than words. With that in mind, this application will also be the first test of your technical expertise and problem-solving skills. To complete this application successfully and move on to the next step in the hiring process, set aside enough time to approach this first application the same way you would a final interview. You will be asked highly technical questions and asked to provide solutions to real-life problems that come with this role. You will also be asked to record a video, so have a camera and a microphone ready.
• Completing the application form fully with all the questions answered is mandatory, and an incomplete application will not be considered.
• From our end, we promise to review every single candidate in detail and carefully consider all the applicants.
• Ready? Use the Apply link to go to our internal Careers page and start the application process there.
• You'll hear from us if we want to move forward in the application process. Please allow us up to two weeks to review your application, as we want to make sure we carefully consider your replies.
• Any questions, just reach out