TikTok Shop - Creator Manager - Electronics (E-Commerce) - Thailand

Responsibilities

The Electronics & Gadgets Creator Management team partners with creators who produce gadget/tech content and helps them grow their commercial impact on TikTok Shop. The team supports both top creators and long-tail creators by improving content quality, keeping creators aligned with platform priorities, and accelerating creator monetization through strong daily operations and cross-functional collaboration.

- Manage and grow relationships with leading TikTok Shop EL creators, KOLs, and celebrities in Thailand.
- Provide tailored support and coaching to top creators, including product assortment, content strategy, and performance recommendations aligned with platform objectives.
- Analyze creator performance against key metrics, identify growth opportunities, and develop actionable plans to improve GMV, content quality, and operational efficiency.
- Build strong, long-term creator relationships and recommend partnership models that generate value for both creators and the platform.
- Collaborate closely with cross-functional teams to strengthen content quality, facilitate brand partnerships, and accelerate creator monetization.

Qualifications

Minimum Qualifications:
- Bachelor's degree or above.
- Professional verbal and written proficiency in Thai and English languages.
- Strong understanding of content ecosystems and platforms, particularly TikTok, Instagram, and YouTube.
- Data-driven and results-oriented, with strong execution, communication, collaboration, and time-management skills.
- Comfortable working in a fast-paced, dynamic environment and managing multiple priorities.

Preferred Qualifications:
- Strong understanding of e-commerce performance metrics (e.g., GMV, CVR, CTR, ROAS, CPAS, AOV, ASP, orders/units, return/refund rate).
- Hands-on experience coaching creators on conversion-focused content (short video and/or live commerce).
- Experience working with creator agencies / ecosystems (e.g., TSPs, MCNs, talent agencies) is a plus.