AI Video Creator (Performance Ugc)

Requirements

We’re looking for someone with proven hands-on experience creating performance ads—especially video—where hooks and CTR matter. You should be comfortable generating multiple variations quickly, staying consistent across placements, and using AI tools effectively to reduce production time without sacrificing quality.

• English proficiency: strong spoken and written English for on-screen messaging, scripts, and voice delivery.
• Proven performance ad experience: demonstrated work focused on hooks, CTR, and measurable outcomes.
• AI video tool skills: hands-on experience with tools such as Flow, Higgsfield, Kling, Veo, HeyGen, and ElevenLabs.
• Video editing: able to edit in CapCut or Premiere Pro, including timing, pacing, and text overlays.
• Portfolio requirement: a portfolio featuring real ads you created (not just demos), showing performance-oriented creative decisions.
• Iteration mindset: we expect you to be fast, responsive, and comfortable revising concepts based on test results.
• Attention to detail: accurate delivery of assets, consistent branding/style, and clean finishing.
• Collaboration: clear communication, timely updates, and the ability to align creative output with campaign goals.

If you enjoy working at the intersection of creativity and performance, we’ll make a great match.

Projects

We are LeadPlexity, a performance marketing company focused on creating high-converting ad creative for the US market. We build and optimize Meta and Google ad campaigns for regulated verticals such as Auto Insurance and Debt Relief, with an emphasis on measurable outcomes like CTR, conversions, and engagement. In this role, we will rely on you to produce AI-driven, UGC-style video ads that match what performs on Reels, Stories, and Feed. You will work within our creative and performance workflow to generate multiple hook variations per concept, iterate quickly based on results, and keep production aligned with the pace of ongoing A/B testing.

What you’ll do

We need an AI Video Creator who can turn performance insights into scroll-stopping video ads. Your main goal is to help us improve campaign performance by producing rapid, testable creative variations that are tailored to each placement.

• Create UGC-style video ads using AI avatars and performance-focused scripting.
• Produce 5–10 hook variations per concept to support A/B testing and iteration.
• Adapt ads for Reels, Stories, and Feed, accounting for format differences and viewer behavior.
• Build concepts that drive attention early (hooks) and maintain clarity through the message.
• Use AI tools such as Flow, Higgsfield, Kling, Veo, HeyGen, and ElevenLabs to generate video, voice, and avatar assets.
• Edit and assemble final creatives in CapCut or Premiere Pro.
• Work with our performance marketing team to translate results (CTR and engagement signals) into new iterations.
• Maintain a portfolio of real, performance-oriented ads and ensure new work is consistent with what has proven to convert.

Compensation & perks

• Pay: starting at $1,200/month, with fast growth based on results.
• AI tool subscriptions covered by us, so you can work with the required stack.
• Paid test task for shortlisted candidates.

We are building performance creative for the US market, and we move quickly—if you’re confident in creating hook-driven video ads with AI, we’d like to see your portfolio.

Nice to have

• Experience producing creative specifically for Meta and Google performance campaigns.
• Familiarity with creative best practices for Reels, Stories, and Feed (formatting, pacing, and compliance-aware messaging).
• Track record of improving results through hook testing and iterative creative systems.
• Ability to structure concepts into testable variants (clear differences between hooks rather than superficial edits).
• Comfort working in a results-driven environment with fast turnaround expectations.