DIGITAL CONTENT PRODUCER (W/END) - WKYT

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WKYT:

WKYT-TV is home to the CBS and CW affiliates in beautiful Lexington, KY. The station sits amongst picturesque horse farms in the Thoroughbred Capital of the World.

The Lexington DMA (#63) provides a competitive news environment, and WKYT has emerged as the news leader, producing over 11.5 hours of news per day. Our team of award-winning professionals thrives in a fast-paced, yet fun, environment.

Lexington is home to a thriving downtown scene, phenomenal restaurants and breweries, and, of course, Keeneland Race Course, the most beautiful horse track you'll ever visit. For outdoor enthusiasts, Red River Gorge and the Appalachian Mountains are calling your name. And in the summers, Lake Cumberland is just a short drive south to get your boating fix.

Lexington is home to the University of Kentucky, where basketball is a way of life! Once you see a game at historic Rupp Arena, your life will never be the same!

Job Summary/Description:

WKYT in Lexington, Kentucky, is looking for a digital content producer for its award-winning and innovative digital platforms. We have all the tools for success and innovation in digital content: an outstanding, dedicated team in front of the camera and behind the scenes; live streaming capabilities with multiple live trucks and TVUs; access to a drone for enhancing coverage; and a podcasting studio.

Duties/Responsibilities will include (but not be limited to) the following:

• Work weekend shifts supporting our digital publishing and streaming coverage.
• Publish breaking/newsroom content quickly and accurately to our website and station social platforms.
• Work directly with our Streaming Desk to clip, distribute, and optimize live/near-live content.
• Partner closely with the Sports Department on game nights to turn highlights, scores, and recaps fast—getting content published efficiently across all platforms.
• Edit and publish content natively inside social apps (especially Instagram and TikTok) using platform best practices (vertical video, captions, hooks, etc.).
• Create/produce vertical video for station accounts; operate (or learn to operate) our newsroom editing system to cut and export social-ready video.
• Collaborate daily with news managers, producers, assignment editors, reporters, photographers, weather, and sports to anticipate content needs and execute coverage plans.
• Strengthen stories with clean writing, headlines, basic graphics/templates, research, and consistent station branding.
• Write clearly for multiple platforms under tight deadlines with strong editorial judgment, accuracy, and adherence to journalistic ethics and libel laws.

• Weekend position with additional sports game-night responsibilities (schedule varies by season/coverage needs).
• Some holiday and late-night work may be required depending on coverage.

• Bachelor’s degree in journalism/communications or related field (or equivalent newsroom/digital experience).
• Demonstrated ability to publish quickly and accurately on digital platforms (web + social).
• Comfortable editing short-form video; experience with in-app editing tools (IG/TikTok) strongly preferred.
• Experience with a newsroom CMS and basic video editing tools preferred; willingness to learn our editing system is required.
• Strong news judgment, clean writing, attention to detail, and calm decision-making under deadline pressure.
• Strong communication and collaboration skills; thrives in a fast-paced, team-driven environment.

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WKYT-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.