SEO Specialist

Role Overview

Seeking a data-driven SEO Specialist to execute organic growth strategies, improve search engine rankings, and drive qualified, high-intent traffic to the SEAGM global platform. This role requires a blend of technical e-commerce expertise, analytical thinking, and strategic content planning to enhance our digital visibility across traditional search engines and emerging AI-driven platforms.

Core Responsibilities

• Keyword & Competitor Analysis: Conduct comprehensive keyword research to guide content strategy, identify gaps, and uncover organic growth opportunities.
• On-Page Optimization: Optimize title tags, meta descriptions, headers, internal linking architectures, and on-page content for maximum search visibility and user intent.
• Technical SEO: Perform regular site audits to identify and resolve issues affecting crawlability, indexability, site speed, Core Web Vitals, and mobile responsiveness
• Video SEO (YouTube): Optimize video titles, descriptions, tags, timestamps, and channel architecture to increase organic reach, engagement, and visibility across both YouTube and Google search results.
• E-commerce Feed Optimization (Google Merchant Center): Manage and optimize product data feeds, ensuring highly relevant titles, descriptions, and attributes to maximize visibility in Google Shopping and organic product listings.
• Off-Page Strategy: Develop and execute scalable, white-hat link-building and digital PR campaigns to improve domain authority (good to have).
• Content Collaboration: Work closely with product team and marketing team to ensure all web copy, landing pages, and blog content align with SEO best practices.
• Performance Tracking: Monitor, analyze, and report on key metrics (traffic, rankings, conversions, bounce rates) to measure the ROI of SEO initiatives.
• Trend Monitoring: Stay current with search engine algorithm updates, generative search behaviors, and evolving industry guidelines.

Qualifications & Experience

• 2–3 years of proven professional experience as an SEO Specialist or similar digital marketing role.
• Demonstrated track record of successfully increasing organic search traffic and improving SERP positions for competitive keywords.
• Strong understanding of performance marketing principles, user experience (UX), and conversion rate optimization (CRO).
• Degree in Marketing, Communications, Information Technology, or a related field (or equivalent practical experience).

Technical Skills & Tools

• Analytics & Tracking: Google Analytics (GA4), Google Search Console, Google Tag Manager, Google Merchant Center
• SEO Platforms: Ahrefs, Semrush, Screaming Frog
• CMS Platform: Wordpress ( Extra Plus Point)