Brand & Digital Marketing Manager

We are looking for a Brand & Digital Marketing Manager to be part of our Marketing team.

Responsibilities

• Lead the digital marketing and brand communication strategies for the Group's B2C brands and hotel portfolio, ensuring a consistent and distinctive brand presence across all customer touchpoints.
• Develop and manage brand positioning, communication strategies, tone of voice and content direction for multiple B2C brands.
• Own the social media strategy and communication calendar across brands, overseeing content planning, creative development, community management and campaign execution.
• Plan and manage paid social media campaigns and budgets, working closely with the Performance Marketing team to ensure alignment between brand communication and commercial objectives.
• Develop integrated digital campaigns to support sales, brand awareness, customer acquisition and engagement objectives.
• Manage and monitor marketing and media budgets across brands, evaluating campaign performance and ensuring effective allocation of resources.
• Work closely with Sales, E-commerce, Performance Marketing and other commercial teams to translate business priorities, campaigns and sales targets into effective marketing initiatives.
• Coordinate external creative, social media, media and communication agencies, including briefing, campaign planning, budget management and performance reviews.
• Lead the internal creative and digital marketing team, including Graphic Design, Digital Marketing and Social Media functions.
• Oversee the development of creative assets including social media content, digital campaigns, video/photo productions, influencer collaborations and other brand communication materials.
• Manage the digital marketing and communication activities of the Group's hotel brands, supporting brand awareness, direct bookings, seasonal campaigns and guest engagement.
• Identify relevant influencer, content creator and strategic partnership opportunities and manage collaborations from planning through execution.
• Monitor brand, social media and campaign KPIs and turn performance data into actionable insights and optimization opportunities.
• Follow digital marketing, social media, travel and hospitality trends and introduce new platforms, formats and communication opportunities to the Group.
• Ensure consistent brand identity and communication standards across all digital channels and customer-facing platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration or a related field.
• Minimum 7 years of experience in marketing, digital marketing, brand management, social media or marketing communications, including experience in a managerial or team leadership role.
• Proven experience managing multiple B2C brands or a multi-brand portfolio simultaneously.
• Strong experience in social media strategy, content planning, paid social advertising and digital campaign management.
• Solid understanding of major digital advertising platforms, particularly Meta Ads, and the ability to evaluate campaign performance, targeting strategies and budget allocation.
• Experience in brand positioning, communication strategy, tone of voice and integrated campaign development.
• Strong commercial mindset with the ability to connect marketing activities with sales, revenue and customer acquisition objectives.
• Experience managing marketing budgets, agencies and external partners.
• Strong analytical skills with the ability to interpret campaign and channel performance and translate data into business actions.
• Experience managing and developing creative, social media and/or digital marketing teams.
• Strong project management and stakeholder management skills, with the ability to coordinate multiple brands, campaigns and teams simultaneously.
• Excellent communication, presentation and leadership skills.
• Good command of written and spoken English.
• Experience in tourism, hospitality, online travel, e-commerce or other B2C industries is highly preferred.
• Previous experience managing marketing activities for hotels, travel brands or online booking/sales platforms will be considered a strong advantage.