Online Business Manager, Kiehl’s – L’Oreal Luxe

The world leader in beauty, present in 150 countries on five continents! Our 36 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, and many more.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!

If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Join our L’Oréal Luxe Team!

What You’ll Do

Set the online activation strategy for E-business and own the online activation calendar including Crm.

Roll out the brand’s digital activity and ensure its consistency with the brand sense of purpose across brand websites.

Place consumer insights to improve our online consumer journey/ path to purchase and develop new initiatives to drive online purchases.

Develop innovative and meaningful content to nourish the consumer experience for online touchpoints: campaigns, CRM, services, online retail etc.

Driving shopper and channel differentiation strategy across different online platforms.

Construct yearly channel based e-commerce turnover and budget, make regular follow-up on trend periods.

Manage e-commerce media budget to enhance performance, traffic and conversion on brand owned digital channels.

Work closely internal teams ( IT, Marketing, Trendyol ) and partner agencies to optimize website and shop-in-shop (ux, search, visibility, quality of content, reviews etc).

Drive online CRM strategy and execution for campaign activity working closely with partner agencies.

Evaluate and report on online purchase data monthly on monthly basis, share best practices with Zone counterparts regularly.

Do You Have What It Takes

• Min 3 years of experience and deep know-how in E-Commerce, Digital Media, Performance Marketing and social media & content marketing.
• A strategic focus, highly analytical with the ability to derive insight from data; proven ability to develop and implement innovative e-commerce strategies that exploit emerging trends and consumer behaviour patterns.
• Strong experience of change management and driving organizational innovation.
• Strong strategic and operational capability with a P&L focus
• Ability to work with Digital IT teams to specify technical changes, new products and applications
• Fluency in writing and speaking in English.

What Could L’oréal Offer You

• The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
• Work with some of the biggest brands and experts in the business, and the most passionate people
• A diverse environment
• Enablement to contribute for sustainability
• Opportunity to be at the center of digital transformation
• World class training and development

You have freedom to go beyond! That's the beauty of L'Oréal.

#WEARELOREAL

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