Media Tagging Manager (Paid Search)

Media Tagging Manager

Employment Details

• Location: Irving, TX, Dallas area

• Work Arrangement: Hybrid, 3 days per week onsite

• Contract Length: 12+ months

• Employment Type: W2 contract

• Pay Rate: Up to $80 per hour

• Work Authorization: No employment sponsorship or visa transfers available

• No C2C or 1099 arrangements

Position Summary

We are seeking an experienced SEM Media Tagging Manager to serve as the Paid Search team's

subject matter expert for tracking, tagging, conversion measurement, and pixel governance.

This role will own the implementation, validation, troubleshooting, and ongoing maintenance

of digital marketing tags across Google and Microsoft Advertising platforms. The manager will

collaborate with Paid Search, AdTech, Analytics, Technology, Data Governance, and Marketing

Controls teams to ensure accurate measurement, attribution, reporting, privacy compliance,

and audit readiness.

Responsibilities

• Own tracking, tagging, conversion measurement, and pixel governance for Paid Search

initiatives.

• Configure, implement, and maintain tracking solutions across SA360, Campaign

Manager 360, Google Ads, and Microsoft Advertising.

• Implement and manage Floodlight activities, Floodlight variables, Google Ads conversion

tags, Microsoft UET tags, UTM parameters, and click-tracking frameworks.

• Deploy and maintain tags through enterprise tag management platforms such as

Tealium, Ensighten, and Adobe.

• Develop and enforce tagging standards, measurement frameworks, governance

processes, QA procedures, and implementation documentation.

• Lead end-to-end QA, validation, and troubleshooting across websites, landing pages,

and other digital properties.

• Investigate and resolve tagging, attribution, conversion, and reporting discrepancies

across media platforms, analytics tools, and internal reporting systems.

• Maintain tracking inventories, implementation guides, playbooks, SOPs, and QA

documentation.

• Establish best practices for conversion tracking, attribution, audience creation, and

campaign measurement.

• Ensure tagging and measurement practices comply with privacy, legal, risk, and

marketing control requirements.

• Identify opportunities to automate measurement, QA, and operational workflows.

• Provide technical guidance for website enhancements, new technology

implementations, measurement initiatives, and cross-functional projects.

Required Qualifications

• 4+ years of recent experience in MarTech, AdTech, digital measurement, media tagging,

tracking implementation, or a closely related area.

• Hands-on experience implementing and managing SA360 Floodlight.

• Hands-on experience with Campaign Manager 360.

• Hands-on experience with Google Ads conversion tracking.

• Hands-on experience with Microsoft Advertising UET tagging.

• Experience with enterprise tag management platforms such as Tealium, Ensighten, or

Adobe.

• Experience with JavaScript-based tagging, cookies, URL parameters, event tracking, and

data layer implementations.

• Experience with Google Analytics and/or Adobe Analytics.

• Experience with conversion tracking, attribution, pixel implementation, QA, and

troubleshooting tracking discrepancies.

• Experience with consent and privacy management platforms.

• Ability to collaborate across Paid Media, AdTech, Analytics, Technology, Data

Governance, and Marketing Controls teams.

• Bachelor's degree or university degree.

Preferred Qualifications

• Experience supporting enterprise-scale measurement, attribution, and tag governance

programs.

• Experience within financial services or another highly regulated industry.

• Google Marketing Platform certifications.