Senior Associate, Global Marketing Campaigns, GESS - Global Capability Center
Indexed description
The Team
Alvarez & Marsal (A&M) is seeking a dynamic and experienced Senior Associate for Global Marketing Campaigns to join our Global Marketing team at our Global Capability Center in Gurgaon. This role will be responsible for the successful coordination and execution of global marketing campaigns, including digital and social content, advertising activities, thought leadership production, and more. The ideal candidate will thrive in a dynamic fast-paced, global work environment, managing multiple projects, ensuring all campaign tactics adhere to A&M’s compliance standards, and collaborating across teams to ensure excellence in campaign execution
How You Will Contribute
As a member of the A&M Global Marketing team, you will
- Campaign management and global collaboration: Work closely with the marketing team and business stakeholders to develop and implement marketing initiatives, including emails, social media content, internal and external client communications, web pages, reports, white papers and digital advertising
- Project management: Manage the daily intake of projects and maintain clear communication with internal and external team members. Brief teams on responsibilities, timelines, milestones and expectations to ensure smooth execution and alignment across functions
- Client-centric service: Provide excellent service to Global Marketing’s internal clients by responding promptly to urgent requests and delivering projects on time with a high level of accuracy
- Campaign documentation: Maintain detailed project and campaign plans covering milestones, responsibilities and ownership, so that progress is tracked and accountability is clear
- Performance reporting: Use email, social media, event and analytics platforms to execute campaigns and report on performance. Analyze campaign results, track engagement trends, and provide actionable insights and recommendations
- Quality control: Ensure campaign processes and standards are applied correctly and compliantly across all marketing materials, delivering polished, professional assets that align with A&M’s guidelines
- Experience: Minimum of 3–4 years in corporate marketing, with a strong background in executing global marketing campaigns. Experience in professional services and in a matrixed organization with multiple divisions and business units is a must
- Campaign management: In-depth knowledge of marketing campaign structures, best practices and project management methodologies, with the ability to handle multiple campaigns simultaneously while maintaining a focus on quality and deadlines
- Analytical skills: Strong analytical thinking and the ability to leverage data, together with demonstrated adaptability to new technologies
- Digital marketing: Familiarity with executing multifaceted campaigns across web, email, social media and digital advertising. Hands-on experience with marketing technology tools (for example Pardot and Google Analytics) is a must
- Communication and collaboration: Strong written and verbal communication and interpersonal skills, with the ability to work effectively across teams in a collaborative, global environment
- Attention to detail: A strong quality control mindset and a keen eye for detail, ensuring high-quality, error-free marketing assets while identifying risks that could compromise brand integrity, compliance or campaign performance.
- Excellent organizational and time management skills - Ability to work autonomously and handle multiple projects simultaneously in a fast-paced, global environment while managing essential administrative and reporting work.
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