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Robert Half Linkedin · Posted 12d ago

Vice President, Commerce, Media & Marketing Technology

Dallas-Fort Worth Metroplex

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Indexed description

We are seeking a transformational leader to serve as Vice President, Commerce, Media & Marketing Technology, reporting to the Chief Strategy Officer.

This executive will lead the enterprise strategy, roadmap, and adoption of critical commerce and marketing technology capabilities that drive growth across brands, marketplaces, retail partners, and direct-to-consumer channels.


What You'll Own

  • Enterprise Commerce & Marketing Technology Strategy
  • Marketing Technology Ecosystem (PIM, PXM, DAM, CRM)
  • Amazon & Marketplace Growth Enablement
  • Digital Shelf Optimization & Product Content Syndication
  • Retail Media Strategy & Performance Measurement
  • Search Strategy, SEO, AEO/GEO & Discoverability
  • Consumer Journey Analytics & Personalization
  • AI-Enabled Marketing Productivity & Automation
  • Agency & Vendor Governance
  • Cross-Functional Leadership Across Marketing, Sales, IT, Consumer Insights, Finance, and Brand Teams


Responsibilities

  • Define and lead the enterprise digital commerce and marketing technology roadmap
  • Serve as business product owner for growth platforms across commerce, content, CRM, analytics, retail media, and AI
  • Drive marketplace growth, conversion optimization, and digital shelf excellence
  • Build retail media measurement and attribution frameworks tied to business outcomes
  • Develop consumer segmentation and personalization strategies
  • Lead agency relationships and performance management
  • Build and develop a high-performing team of commerce and digital growth professionals


Qualifications

  • Bachelor's Degree required; MBA preferred
  • 15+ years of leadership experience in consumer products, retail, digital commerce, marketing technology, analytics, or consumer insights
  • 10+ years of executive leadership experience
  • Deep expertise in: Amazon & marketplace ecosystems
  • Retail media networks
  • Digital shelf optimization
  • Marketing technology platforms
  • Consumer analytics & customer insights
  • AI-enabled marketing and predictive analytics
  • Experience leading enterprise-scale digital transformation and growth initiatives


Ideal Background

  • Consumer Packaged Goods (CPG)
  • Consumer Health
  • Retail & Omnichannel Commerce
  • Digital Commerce
  • Marketing Technology
  • Retail Media
  • Consumer Analytics


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