Marketing and Communication Director

Marketing & Communications Director

About Sanlorenzo of the Americas

Sanlorenzo of the Americas is the regional organization of Sanlorenzo S.p.A., one of the world’s leading luxury yacht builders. Based in Fort Lauderdale, Florida, Sanlorenzo of the Americas supports the development of the brand across the United States and the Americas, working closely with yacht owners, prospective clients, brokers, and partners throughout the region.

The Role

We are seeking a Marketing & Communications Director to join our team in Fort Lauderdale, Florida.

Reporting directly to the CEO, this full-time, on-site position will lead the execution of Sanlorenzo’s marketing and communication activities across the U.S. and Americas, in close coordination with Sanlorenzo Headquarters in Italy and the local Sales team.

This is a hands-on role combining strategic coordination with direct execution. The successful candidate will be responsible for strengthening Sanlorenzo’s brand positioning, developing customer engagement, managing our local marketing ecosystem, and supporting business growth through integrated marketing initiatives and qualified lead generation.

Key Responsibilities

• Develop and execute the annual marketing and communications plan in alignment with Headquarters and local business objectives.
• Strengthen Sanlorenzo’s brand positioning and visibility across the U.S. and Americas while ensuring consistency with global brand guidelines.
• Lead the planning and execution of yacht shows, private events, customer experiences, broker events, and brand activations.
• Develop and manage integrated marketing campaigns across digital, social media, CRM, traditional channels, and live events.
• Manage the local content and social media strategy, including content planning, coordination, and execution.
• Oversee the local digital marketing ecosystem, including website, CRM, digital communications, marketing automation, and lead generation initiatives.
• Manage PR activities, media relations, press initiatives, and relationships with relevant media partners.
• Coordinate external agencies, event organizers, photographers, videographers, designers, vendors, and other marketing partners.
• Collaborate closely with the Sales team to support commercial initiatives while maintaining ownership of marketing activities.
• Develop marketing proposals, event plans, and annual budget recommendations, and monitor marketing expenditures and performance.

Qualifications & Experience

• 5+ years of relevant experience in marketing, communications, brand management, or a related field.
• Proven experience within the luxury sector, preferably in yachting, automotive, luxury real estate, private aviation, marine, or other premium customer-focused industries.
• Experience in the U.S. luxury market and understanding of the American consumer and business environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field required; Master’s degree preferred.
• Demonstrated experience in public relations, media relations, and corporate communications.
• Strong experience managing events, customer experiences, brand activations, and complex projects involving multiple external partners.
• Experience managing marketing budgets, agencies, vendors, and performance reporting.
• Strong understanding of digital marketing, CRM, social media, content strategy, and lead generation.
• Excellent written and verbal communication skills in English. Spanish and/or Italian are considered a plus.
• Proactive, flexible, highly organized, and comfortable operating in a dynamic international environment.
• Strong interpersonal skills and ability to develop relationships across clients, brokers, media, agencies, and business partners.
• An established network within the South Florida luxury and business community is a strong plus.

What We Offer

• The opportunity to represent and contribute to the growth of one of the world’s leading luxury yacht brands in the Americas.
• A highly international environment with direct interaction with Sanlorenzo Headquarters in Italy and the luxury yachting community across the Americas.
• A hands-on role with significant ownership and exposure across brand, events, digital, PR, and customer engagement.
• Competitive compensation.

This is a full-time, on-site position based in Fort Lauderdale, Florida.