Meta PPC Specialist

This is a remote position.

We're looking for aMeta PPC Specialistwho lives and breathes paid social — someone who blends data-driven rigor with creative instinct to build lead generation machines on Meta. You'll own campaigns end-to-end across bothservices and ecommerceverticals, pushing performance beyond benchmarks while constantly testing what's next. If you've thrived inside an agency managing multiple accounts simultaneously and know Meta's ecosystem inside-out, we want to talk.

Key Responsibilities

• Plan, build, and manage full-funnel Meta ad campaigns from strategy through execution — targeting, creative direction, structure, and bidding
• Analyze CPL, ROAS, CAC, frequency, and attribution data to identify inefficiencies and growth opportunities
• Design and run structured A/B tests across creatives, audiences, offers, and landing pages — and turn results into actionable learnings
• Brief and guide creative teams on ad concepts, hooks, formats, and copy angles that drive performance
• Optimize for qualified lead volume across service-based and ecommerce verticals, integrating lead quality feedback from CRM and sales teams
• Manage and allocate significant ad budgets efficiently, scaling winners while hitting cost-per-lead targets
• Ensure robust event tracking, Meta CAPI setup, and attribution accuracy in coordination with dev and analytics teams
• Translate campaign performance into clear, compelling reports for clients or internal stakeholders

Requirements

Requirements

• 4+ years of hands-on Meta Ads management experience
• Previous experience at a digital marketing or performance agency
• Proven track record running lead generation campaigns (not just brand awareness)
• Deep expertise in Meta Ads Manager, Business Manager, and Meta Pixel
• Strong command of audience segmentation: Lookalikes, Custom Audiences, interest and behavioral targeting
• Experience with Advantage+ campaigns and Meta's AI-driven placement features
• Solid understanding of attribution models and Meta's post-iOS 14 measurement landscape

•Meta Blueprint Certification (required)

• Proficient in Excel or Google Sheets for data analysis and reporting
• Strong written and verbal English communication skills

Nice to Have

• Experience running lead gen for both service businesses AND ecommerce brands
• Familiarity with CRM platforms (HubSpot, Salesforce) and lead quality optimization workflows
• Experience with GoHighLevel (HighLevel) for CRM, pipeline management, and lead tracking
• Experience with Meta Lead Ads and Instant Forms
• Working knowledge of Google Analytics 4 and cross-channel attribution
• Exposure to other paid channels (Google Ads, TikTok, Pinterest)
• Understanding of landing page CRO principles

Originally posted on Himalayas