Director of Demand Generation

COMPANY OVERVIEW

For over two decades, we've built digital signatures and online notary software for the documents that matter most.

While other e-signature companies chase transactions across every industry, we remain focused on the verticals where security and compliance are existential requirements: banking, finance, legal, medical, and more.

Our technology integrates seamlessly into the systems our customers already run: their wealth platforms, lending systems, case management tools, and more. We are family-owned, based in Chattanooga, serving businesses, firms, and organizations all over the country.

POSITION OVERVIEW

We're hiring someone to own SIGNiX's end-to-end demand generation, from first-touch to sales handoff. This position is responsible for designing, executing, and optimizing demand-gen campaigns, cultivating leads and opportunities from our target industries, and helping to expand adoption and use of our software with partners.

You should understand what a good SDR/BDR motion looks like (prospecting, list-building, qualification, cadence) well enough to build or adapt AI-agent tooling that does that work at scale. As the human in this technology-driven loop, your judgment and oversight regarding how to generate demand, validate attribution, and drive growth remains essential.

You'll be judged on one number above all others: qualified MQLs delivered to the sales team. The accounts you bring in matter more than the count: a good MQL represents an opportunity to land the account, embed our software, and expand through the account's network. You'll also work directly with sales to identify target accounts and to produce the marketing collateral (flyers, fact sheets, case studies, decks, web pages) that helps close what you generate.

This is a solo IC role, with a strong bias toward operating independently and owning outcomes.

KEY RESPONSIBILITIES

- Own SIGNiX's demand gen engine: campaign strategy and execution, lead lifecycle/list/suppression management, deliverability, attribution, and reporting for target buyers in regulated industries

- Partner directly with the sales team to recognize accounts positioned to land, embed, and expand

- Track and report MQLs delivered to sales against clear validity criteria

- Use AI agents and automation to surface target accounts, build lists, recognize buying behavior, and support outbound at scale

- Use AI to build collateral that helps nurture and close leads: flyers, fact sheets, case studies, decks, web pages, email campaigns, and so on.

- Maintain paid and organic channels and produce relevant reports (Google Ads, GSC, etc)

- Verify numbers against the live CRM/ad platforms

- Operate largely independently: build your own tooling and workflows, manage them at scale

SUCCESS METRICS

- Qualified MQLs delivered to sales

- Cost per MQL and campaign/channel attribution clarity

- AI-built tools or workflows that demonstrably help drive the above

PREFERRED QUALIFICATIONS

- 5+ years of B2B or account-based marketing (ABM) experience with ownership of demand generation or growth

- Experience with one or more highly-regulated industries (finance, banking, legal, medical, etc).

- Hands-on HubSpot experience including lists, workflows, sequences, suppression logic, reporting

- Comfort using AI agents and LLM-based tools as part of daily marketing and prospecting work

- Creative skills to write and produce (or delegate to AI tool) marketing materials like decks, flyers, emails, social posts, etc.

- Comfortable operating independently, with real ownership of results

IDEAL SKILLS

- Direct experience with digital signature, e-signature, PKI, notarization, document management, or cybersecurity technology

- Background marketing to credit unions, community/regional banks, wealth management firms, insurance carriers, or mortgage lenders specifically

- Familiarity with Google Ads, GA4, and Google Search Console APIs

- Exposure to agentic revops tooling (Apollo or similar) or hands-on experience building marketing automations

- Working understanding of SDR/BDR motions and how those can be automated by AI tools and agents

- Working knowledge of SEO/GEO

WHAT WE OFFER

- Competitive base salary

- Performance-based incentives

- Comprehensive benefits package

- Latitude to choose and build your own tools and workflows

- Direct collaboration with sales leadership on what actually moves pipeline

- Opportunity to shape the future of digital identity and trust services

Salary and benefits information provided during the interview process.

SIGNiX is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.